About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
Australia’s debt and deficit: what this means for growing businesses
Part of running a small business is not only dealing with the internal day to day but also understanding the external factors that shape the economy and where it will go. The announcement of the Australian federal budget in early October and the State budgets in November once again brought up the issue of the level of debt that Australia will take on as a result of the COVID-19 stimulus and support measures. In this briefing, I'd like to give you some broader perspectives on what Australia's national debt means and how it might impact our businesses. (Scroll to the ...
Victorian State Budget 2021: summary for small-medium business
I’m here with the COVID-19 continuity update for Australian businesses on 25th November. Victoria’s state budget 2021 is being called the "hard hats and high-vis" budget, with its heavy focus on the construction sector. The are key advantages for many Melbourne businesses including Tenfold coaching clients, and I’ve highlighted some of them in today’s briefing: New Jobs Tax Credit Annualised payroll tax Stimulus for building and construction Stamp duty discount R&D business loans Expansion of the solar rebate and scheme New Jobs Tax Credit A payroll tax credit is intended to incentivise businesses to hire more staff. Businesses ...
Australian Federal Budget 2020-21: What it means for small-medium businesses
I’m here with a review of the Australian federal budget 20/21 for Australian businesses on Wednesday 7th October. Like many of you, I tuned in to watch the budget announcement last night. I’ve also assessed it through the lens of what this means for Australian small businesses and the markets you service. My overarching view is that this budget is geared to support Australian businesses to keep spending and keep hiring. This huge amount of investment will help generate confidence across the whole economy. As Australian consumers and businesses feel wealthier, that will stimulate spending on many levels, and encourage ...
How much does Business Coaching cost?
Business coach cost guide from actual business coaches? If you are looking into how much business coaching costs and you want to know if you can afford it, here's some information for you. Like many services, the cost of business coaching varies depending on what you want from the service, it can also vary based on your location, whether you're looking for business coaching in Melbourne or Adelaide for example. In this article we'll talk about the different types of business coaching and mentoring services and give you a guide on the typical costs. There are different types of business coaching such ...
5 ways Strategic Account Management Can Grow Your Business (and how to do it)
For most businesses, the old ‘Pareto Principal’ adage rings true: 80% of your sales will come from 20% of your clients. It also makes sense then to treat the more valuable clients with greater care. Yet far too often, businesses do not have a dedicated process to nurture those key business relationships. As a business coach, I know the reasons why many businesses don’t have processes for strategic account management. In many cases, it’s because the business has grown organically from word-of-mouth referrals. Because the business has a good reputation for doing good work, the owner will often feel that ...
A roadmap for PR success: tools and tips to get you started
In our last blog on public relations for business owners, we explored how PR can power up your marketing strategy. In summary: PR is free (apart from the elbow grease) and it’ll build your authority and credibility more effectively than paid promotional activities. To get you to the start line, we also had you do some research and thinking around: The topics that gain media coverage in your industry Where these topics overlap with your areas of expertise Your brand’s position on key industry issues Which media channels and contacts might be interested in publishing media stories or content around ...
PR: There may be no such thing as bad press, but here’s our guide for how business owners can drum up the good stuff
Public relations. It’s a term that conjures up images of stressed-out people shouting into mobile devices, trying to keep some celebrity or politician’s misdemeanours out of the press by distracting the public with a photo-op of them hugging a puppy. Public relations (or PR) is so much more than reputational damage control. In fact, a well-executed PR strategy can (and should) be far more proactive (and less reactive) than is usually depicted on TV. Often regarded as too time-consuming, unnecessary or only meant for big-fish businesses, PR is one of the promotional strategies most overlooked by business owners. My advice ...
Baby come back! Encouraging repeat purchasing in your business
While customer acquisition is always an important strategy for business growth, you can’t beat customer retention as the most cost-effective way to raise revenue. Why? In my time as a business coach, I’ve observed that repeat customers: Spend more money with your business Are easier to convert Are cheaper to convert Do some of the promotional heavy lifting for you Increase profitability Bottom line: repeat customers cost you less and bring in more money. So, let’s look at some customer retention tactics so you can keep these valuable VIPs coming back for more. Six tactics for increasing repeat purchases ...
Personality tests: hocus pocus or useful business tool?
In my work coaching business owners and managers, I am regularly asked for my opinion on personality testing. Are they accurate/useful/worth the investment? Should all staff (existing and potential) take one? Can they help business owners lead their team more effectively? As a business coach, I can see the value of taking someone’s personality into account when putting together a team. These types of tests certainly offer a framework for assessing whether an individual is a good cultural fit, how they could potentially approach and respond to certain situations or tasks and even their preferred management style. Basically, personality testing ...
How to find the best coach for your business in Melbourne
Search LinkedIn for a business coach in Melbourne and you’ll come up with no less than 29,635 results. Great, right? You’re clearly spoilt for choice. Except, now you have two problems: There’s just no way you could possibly sift through all those profiles to find the right business coach for your specific needs While there are surely many qualified, experienced business coaches in Melbourne who have a great track record of getting results for their clients, it could be hard to find them amongst those whose qualifications are limited to having added the word ‘business coach’ to their business card ...
