Business Coaching for Plumbing Contractor2026-10-15T16:39:07+11:00

Business Coaching for Plumbing Contractors

Take your business to the next level with a plumber business coach

Tenfold is the top-ranked firm for business coaching for established plumbing contractors turning over $1M+ in commercial maintenance, construction and domestic service.

Since 2002, Tenfold has been the business coach partner to leading plumbing contractors like Reliable Plumbing.

From complex tenders to commercial maintenance plumbing contracts, we know what it takes to run a successful plumbing business.

Australia’s top awarded business coaching firm since 2017, our experience in coaching plumbing contractors uses proven strategies to get ahead in this highly competitive industry.

Your coach works one on one with you, weekly or fortnightly, in person or on Zoom. We use focus on bankable results: we target 3x return on the cost of coaching through gross profit uplift within 12 months.

If you believe your businesses could do better and be better, find out how advanced business coaching can help.

Business coaching and advice for the best version of your plumbing contractor business

Know your numbers

If you’re unsure if you’re making money on a job, then you’re probably not. Harsh but fair. It’s time to change that.

Get advice and accountability for your plumbing contracting business performance.

Get ahead of the pack

Stand out from your competitors.

Secure your place in a profitable niche, choose the work you want.

Be confident to say no to jobs that don’t fit your ideal.

Be in control

A good business is a high-performing machine: reliable, predictable, profitable.

Control the gears that drive profit:
Sales | COGS | Cash Flow | Productivity | Billable Hours

Bulletproof your business

Protect your plumbing contracting business from the knocks.

Learn from the best and avoid the mistakes others have made.

See the big picture for your business and how to get there.

Lead a high performing team

Attract and retain the best crew of plumbers, gasfitters and roofers in the market.

Be supported by top-notch management team: estimator, scheduler, operations and service managers.

Lead a team you can rely on.

Freedom to Choose

Work ON your business, not in it.

Take time off… or take it to the next level. Or both. Choose which calls to answer.

Financial freedom to make choices for your business and yourself.

How does your plumbing contractor business stack up?

Plumbing Contractor Health Check

You might think your plumbing contracting business is going well. You’re tracking key metrics in SimPRO or AroFlo. You’re running a good team of fully qualified plumbers and apprentices.

But how do you really know if your business is performing as well as it could?

Tenfold business coaches work with some of the best in the business so we know what it takes to get ahead of the competition and lead from the front.

Find out how your plumbing business stacks up – the results may surprise you.

Trusted business coach for leading plumbing contractors

Joniec Plumbing logo
Reliable plumbing logo
Diamond Plumbing Melbourne logo
Blake Joniec

Review of Tenfold Business Coaching

Blake Joniec

“Working with a Tenfold business coach is the smartest decision we’ve made.

We’re now leading a great team, with good systems. We know the profitability of every job. We’re in control.

Couldn’t do it without Tenfold Business Coaching.”

Blake Joniec, Director
Joniec Plumbing

Joniec Plumbing logo

Business Coaching Firm of the Year for growing Australian businesses

Awarded: 2025, 2024, 2023, 2022, 2021, 2020, 2019, 2018, 2017

Led by MD Ashley Thomson (B.Eng. (Hons), Grad. Dip. Mgmt, MEI, Coaching Hall of Fame 2020), Tenfold is Australia’s most awarded coaching firm.

Team group

Intel and accountability to grow your Plumbing Contractor business

Data-backed decisions for predictable outcomes.

Dashboard

You wouldn’t guess which tool to use on a commercial plumbing maintenance job, so don’t make guesses in your business.

Our business coaches identify the right intel to make informed decisions for your plumbing contracting business.

And we’ll keep you accountable to get the results your business deserves.

  • Data Driven: Know the key drivers of your business and be in control. Get the right intel to manage your labour and materials costs effectively.
  • Best Practices: Learn from best in breed to level up your business. Make improvements in job management to drive profitability.

  • Big Picture: Realistic plans for growing your business and achieving real results. See what the future state could be when you’re running the best version of your successful plumbing business.

Take the guesswork out of your business. When you know better, you do better.

Dashboard

Advice for tender submissions for plumbing contractors

Know what you need to do to win the contracts you want.

As a firm of business coaches that work with B2B and trade-based businesses that specialise in commercial maintenance work, we know the appeal of tenders. With over 20 years coaching successful commercial maintenance plumbing businesses, we speak from experience when we say that the tender process has its upsides and downsides.

Tenders can be goldmines. Recurring work, schedules planned well in advance, professional relationships with clients who are accountable and have robust systems. However, if the tender is not the right fit for your business or if you aren’t properly prepared for what’s involved, the tender process can be a minefield.

The experience our business coach team has in advising our plumbing contractor clients to win tenders means we know what you need to know:

  • How to respond to different types of tenders: Know the key drivers of the tender selection process and get ahead of your competition.

  • Use AI effectively: Go beyond the basics, using advanced analysis of your data and industry data to position your expertise and capability to align with the decision-making critieria.

  • Best Practices: Learn from best in breed to level up your tender submission and accelerate you to the shortlist.

  • Strategic planning and execution: Winning the tender is only part of the process. We coach you on how to strategically plan to execute the work and manage your resources to lead from the front.

For more insight into Tenfold’s experience with tenders, read our guide here.

Choosing the right niche for your plumbing business

The work you choose to chase has a bigger effect on your profit than how many hours you put in. Each niche comes with different margins, labour needs and client payment habits:

  • Commercial and industrial maintenance
  • Infrastructure and civil projects
  • Relining, pump and system upgrades
  • Commercial construction
  • Residential builds and renovation projects

Your coach models the numbers for the niches that suit your team, then builds the plan to win more of that work, including which tenders are worth bidding on.

Read our guide: Top 5 most profitable niches for plumbing businesses in Australia

Case Study: Reliable Plumbing Achieves Year-on-Year Growth With Coaching’s Innovative Tender Submission Strategy

Reliable Plumbing logo
Chris Malcolmson Reliable Plumbing with Tenfold Business Coach sml

Chris Malcolmson, director of Reliable Plumbing, with his Tenfold Business Coach, Ash Thomson

Since starting with Tenfold Business Coaching in 2014, Reliable Plumbing have taken their business to the next level.

Winning tenders is crucial to the success of a commercial plumbing maintenance business. Tenfold business coach, Ashley Thomson, used his industry experience to develop an innovative approach to RFPs. This strategy for Reliable Plumbing’s tender responses consistently puts them ahead of other bidders.

They are proud to have earned the status of preferred supplier for commercial plumbing maintenance for large scale institutional clients such as University of Melbourne.

  • Turnover tripled
  • Net profit up almost 5-fold
  • Team more than doubled
Tender Win Rate: 78%
Staff Retention: 98%
Recurring Revenue: 87%

Case Study: Reliable Plumbing’s Year-on-Year Growth

How an innovative tender submission strategy continues to deliver results

Since starting with Tenfold Business Coaching in 2014, Reliable Plumbing have taken their business to the next level.

Winning tenders is crucial to the success of a commercial plumbing maintenance business. Tenfold business coach, Ashley Thomson, used his industry experience to develop an innovative approach to RFPs. This strategy for Reliable Plumbing’s tender responses consistently puts them ahead of other bidders.

They are proud to have earned the status of preferred supplier for commercial plumbing maintenance for large scale institutional clients such as University of Melbourne.

  • Turnover tripled
  • Net profit up almost 5-fold
  • Team more than doubled
Tender Win Rate: 78%
Staff Retention: 98%
Recurring Revenue: 87%
Reliable Plumbing logo
Chris Malcolmson Reliable Plumbing with Tenfold Business Coach sml

Chris Malcolmson, director of Reliable Plumbing, with his Tenfold Business Coach, Ash Thomson

Back your business growth with smart strategies for real results

Coaching for your plumbing business to:

Attract and retain high performing staffSecure profitable commercial maintenance workHave a reputation as the go-to for quality and reliability

Meet Our Team of Business Coaches

Ashley Thomson headshot sq 2022
Lee Dore headshot sq 2022
Photo of business coach Diraj Ranjit
Darren Silsby headshot 2023

Find out why our small business coaching team is a cut above.

A business coach for plumbers helps keep you up to date

We monitor marketing conditions to keep you in front

No business is immune to the changes of economic factors. At Tenfold, we help clients manage their businesses consistently by keep our finger on the pulse of market conditions that have the highest impact on their industry.

For plumbing contractors, having a good supply of labour is critical so we actively monitor the demand for qualified plumbers, gas-fitters, plumbing apprentices and refrigeration technicians.

We’re the only coaching firm that provides these insights to our trades clients. It’s why we’re the preferred coaching partner to leading plumbing contractors.

Back your business with growth experts.

How business coaching brings innovation to plumbing contracting

Strategic advice on integrating new technologies for advanced outcomes.

Innovation in plumbing is mostly driven to maximise efficiency while minimising the impact to the existing built environment. It’s fair to say that a lot happens underground in built up areas. Whether the plumbing works are for large scale civil projects, construction of new buildings, or repairs at existing commercial or residential sites, good plumbing contractors know that it’s critical to manage costs and maintain site integrity.

Using innovation in plumbing to add value to clients

Leak detection and water monitoring are areas of plumbing that are benefitting from advances in plumbing technology. Plumbing contractors can use the advances to stand out from the competition by providing innovative options such as smart pipes equipped with sensors to monitor water usage and energy conservation. By offering a solution that enables the end-client to control costs and assist with environmental sustainability, you demonstrate your value as a supplier partner.

Plumbing repair methods are evolving with innovative pipe rehabilitation materials such as pipe relining adhesives, cured-in-place-pipe (CIPP) lining, slip-lining, swage-lining, or carbon fibre reinforced polymer. What this means for plumbers is that you can These materials offer durability and cost-effectiveness, enhancing the service life of plumbing systems without extensive disruptions.

Trenchless and non-destructive digging (NDD) use technology-driven equipment with hydro excavation and vacuum truck excavation. These innovations are providing ways for plumbers to carry out work with lower impact to site, while also reducing project delivery times and costs. In the highly competitive market of plumbing contracting, gaining an edge is crucial.

Making the most of innovation in plumbing contractor businesses

Lots of tradies love toys, and plumbers are often leaders in investing in new tools and tech. However, buying new kit for the sake it is not good for business. There’s a big difference between spending on innovation and investing in innovation.

The strategic advantage comes in implementing innovation in your business AND increasing profit AND showing clients better service levels. At Tenfold, we coach plumbing contractor business owners on how to assess innovations and use them strategically to not just enhance profitability but also elevate service levels. This includes:

  • Marketing the value-add of innovation to clients: How to demonstrate the benefit (cost saving, reduced business disruption, lower risk of building damage, better environmental outcome for site, resource wastage, lower maintenance.)
  • Pricing strategies: How to price these higher tech services; agile pricing of hourly rates versus quoting on value provided and alternative plumbing methods.
  • Integration options: financial modelling to assess whether to subcontract to a specialist operator or invest in buying the equipment outright which will mean high capital costs, significant training of team and retention challenges.

  • Timing when to adopt technologies: weighing up the risks and advantage of timing your strategic move. Early adopters risk the high entry costs and making all the mistakes from scratch but they get the payoff of first mover advantage. By contrast, deferring the tech run later means it’s harder to catch up with the innovation sprinters. It can put more pressure on differentiating your services, while the upside is you get to learn from others’ slips and skips, and have access to technicians who are already skilled in using these technologies and techniques.

The evolving landscape of plumbing innovation requires both strategic insight and practical knowledge. At Tenfold, our business coaching helps plumbing contractors use innovation from this field – and other industries – to keep ahead of the competition.

Speak with a specialist plumbing business coach at Tenfold today.

Case Study: Diamond Plumbing built a rock-solid team and record-high revenue with Tenfold Business Coaching

Diamond plumbing logo

Commercial plumbing contracting business Diamond Plumbing director Darren Langley with his Tenfold Business Coach, Darren Silsby.

Industry: Plumbing contracting

Industries serviced: Construction sector

The Challenge

The business had solid reputation of experience and was profitable, but:

  • Monthly performance swung up and down
  • Staff turnover was high, and onboarding lacked structure
  • Workflow was difficult to control without clear systems or delegated responsibility
  • Owner was wearing all the hats and never felt more than 40% in control

Solution

Engaging with Tenfold Business Coaching, the focus was on three core pillars:

  1. Structure: Building a robust recruitment process (clear job description → targeted ad → screening → interview → trial day → informed decision).
  2. Systems: Setting up performance systems: defining “diamond standard” expectations, KPIs, toolbox meetings, career-development planning.
  3. Strategy: Shifting owner’s role from operator to leader: recruiting an operations manager, implementing weekly diary blocks, and using systems for job tracking and follow-up.

Outcomes

  • Revenue achieved the highest level ever recorded.
  • Gross profit increased by more than double.
  • Net profit rose to 5 times the level prior to coaching.
  • Purchased their own factory and improved work-life balance.
  • Owner feels in control. Improved from about 40% control over workflow to ~90% using structured systems.

Case Study: Diamond Plumbing built a rock-solid team and record-high revenue with Tenfold Business Coaching

Diamond plumbing logo

Commercial plumbing contracting business Diamond Plumbing director Darren Langley with his Tenfold Business Coach, Darren Silsby.

Industry: Plumbing contracting

Industries serviced: Construction sector

The Challenge

The business had solid reputation of experience and was profitable, but:

  • Monthly performance swung up and down
  • Staff turnover was high, and onboarding lacked structure
  • Workflow was difficult to control without clear systems or delegated responsibility
  • Owner was wearing all the hats and never felt more than 40% in control

Solution

Engaging with Tenfold Business Coaching, the focus was on three core pillars:

  1. Structure: Building a robust recruitment process (clear job description → targeted ad → screening → interview → trial day → informed decision).
  2. Systems: Setting up performance systems: defining “diamond standard” expectations, KPIs, toolbox meetings, career-development planning.
  3. Strategy: Shifting owner’s role from operator to leader: recruiting an operations manager, implementing weekly diary blocks, and using systems for job tracking and follow-up.

Outcomes

  • Revenue achieved the highest level ever recorded.
  • Gross profit increased by more than double.
  • Net profit rose to 5 times the level prior to coaching.
  • Purchased their own factory and improved work-life balance.
  • Owner feels in control. Improved from about 40% control over workflow to ~90% using structured systems.

Common questions plumbers ask about business coaching

Ask us anything and we’ll give you straight answers.

How much does a business coach for plumbers cost?2026-10-14T12:40:21+11:00

There are 2 levels of fees based on your priorities: Level 1 is if your priority is to stabilise your plumbing contractor business then grow, level 2 is if you’ve already got solid base and your priority is to accelerate your growth. Fees typically range from $3,000 – $4,500 per month. This range is current as at October 2026, and you’ll get a firm price when you speak with our practice manager, Tania.

Your coaching arrangement is matched to your goals. All our coaching is one-on-one, which means your sessions are 100% dedicated to your business (not diluted across other businesses, a common drawback of group coaching.) You meet with your coach on a regular cycle: fortnightly for stabilising and growing your business, or weekly for accelerating your growth.

What you pay for coaching includes your 1:1 meetings with your coach plus the effort your coach puts in behind the scenes. Your coach continues to work on your business outside your sessions: developing strategies, running models, doing market research, developing resource plans and gaining insights from the broader team of business coaches in Tenfold. It means progress continues on your business while you’re working in your business.

As a firm of coaches, every coach has regular meetings with Tenfold’s MD, Ashley Thomson (Coaching Hall of Fame) to track results, provide strategic support and insights.

To share information about best practices, economic conditions, AI and tech innovations, industry forces and results of strategies, Tenfold coaches meet weekly for structured knowledge-sharing and accountability reviews, and we also chat online throughout the day.

Every engagement is built to return at least three times the cost of coaching in gross profit within 12 months. Most clients achieve x3 ROI in months 7 to 10.

What size plumbing business do you coach?2026-10-14T15:24:49+11:00

We coach established plumbing businesses, typically with annual revenue of $1M or more. That said, if you’re not quite at that level yet, give us a call and we’ll see where you’re up to. We work best (and get the best results) for business owners who want to take their business to the next level and are prepared to put in to get there.

Most of our plumbing clients specialise in commercial maintenance, construction or high-end domestic work. They work across client sectors such as managed facilities (offices, corporate headquarters, manufacturing and production factories), health (aged care, hospitals, medical centres), education (private schools, universities), and construction (residential, commercial and industrial, office fitouts, child care centre new builds).

If you’re not sure if we’re the right fit for your business, have a chat and find out. No hard sell, just an honest perspective.

Can you help us win commercial maintenance contracts and tenders?2026-10-14T12:39:29+11:00

Yes. We’ve coached commercial maintenance plumbers for more than 20 years, including helping Reliable Plumbing prepare the tender that won the multi-year University of Melbourne contract. Your coach helps you pick the tenders worth chasing, price them properly, put the submission together and plan the labour to deliver the work.

If you’re new to tenders, this guide is a good place to start: The pros and cons of tenders – do you know the difference between a minefield and a goldmine?

For more of our advanced insights about how to select tenders, read: Only Bid to Win: A Contractor’s Go/No-Go Framework for Tenders

We already use SimPRO or AroFlo. What does a coach add?2026-10-14T15:57:59+11:00

Your job management system holds the data. Your coach works out which numbers matter for your business, like labour utilisation, job profit and your chargeable rate, and uses that information to build your strategy.

We use the AI functions of Lightning and Just Ask in SimPro and AroFlo to drill down into the patterns and gaps in your business to work out where your business needs to stop profit leaking, and where you can go harder to improve your margins. We use the reports to help hold you and your team accountable to the plan.

I’ve had a business coach for my plumbing business before. What’s different about Tenfold?2026-10-14T15:42:25+11:00

A lot of plumbing business owners come to us after trying coaching with tradie specialist coaches or business mentors. Some plumbers have had good results but then outgrown their coach, other plumbers haven’t got what they were promised in the sales call.

Tenfold coaching is one on one. We don’t do group sessions or “kumbaya” coaching. The focus of 1:1 means you get the most value from sessions with your coach.

Outside your session your coach continues to work on your business, and they’re accountable for results.

As a firm, every coach has regular meetings with Tenfold’s MD, Ashley Thomson (Coaching Hall of Fame) to track results, provide strategic support and insights.

Our experienced coaches meet weekly for structured knowledge-sharing and accountability reviews, and we also chat online throughout the day. We share best practices, economic conditions, AI and tech innovations, industry forces and results of strategies.

Do I meet my coach before I commit?2026-10-14T12:26:10+11:00

Yep, absolutely. When you call us, we work out together if we’re a good fit for each other. If we are, we match you with a coach who knows the plumbing industry AND the sectors your specific business targets – commercial maintenance, construction, domestic, civil, infrastructure. You meet your matched coach in a discovery meeting where we’ll take you through key strategies for your business with the calculated profit uplift and timing of when we expect it to land in your business. Every engagement is built to return at least three times the cost of coaching in gross profit within 12 months. Most clients achieve x3 ROI in months 7 to 10.

If you decide to go ahead with us, great. All our coaching is one-on-one, which means your sessions are 100% dedicated to your business (not diluted across other businesses, a common drawback of group coaching.) You meet with your coach on a regular cycle: fortnightly for stabilising and growing your business, or weekly for accelerating your growth.

Business coaching for plumbing contractors delivers real results

Next level coaching for established plumbing contractor businesses.

Hear how plumbing business coaching works to get the right people and systems in place to for next level growth. When you get the process right, the results follow:

  • More responsibility and productivity from their team
  • More time away from the day to day running of the business
  • More options for the big picture for their business

Speak with a growth expert at Tenfold Business Coaching today and explore what’s possible for your plumbing company.

What happens next

1

Tell us about your business

Speak with our Practice Manager, and tell us where your business is up to.
We’ll give you straight answers on how business coaching works for plumbing contractors, and indicative fees.

2

We match your coach

If we’re a fit, we match you with the Tenfold coach who knows the plumbing industry.

3

Discovery meeting

Meet with your coach in person or via video. We’ll take you through key strategies we expect to deliver x3 ROI for your business.

4

You decide

If it makes sense for your business, we start. If it doesn’t, we’ll tell you.

Discover what’s possible with Tenfold Business Coaching for plumbers.

See the bigger picture for your plumbing business.

Expert Advice | Real Results

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