About the Author: Tania Baker, Practice Manager
Professional Journey
Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
How much does Business Coaching cost?
How much does Business Coaching cost?If you are looking into how much business coaching costs and you want to know if you can afford it, here’s some information for you.Like many services, the cost of business coaching varies depending on what you want from the service, it can also vary based on your location, whether you're looking for business coaching in Melbourne or Adelaide for example. In this article we’ll talk about the different types of business coaching and mentoring services and give you a guide on the typical costs.There are different types of business coaching such as strategy sessions, ...
How your business can help Australian bushfire recovery
The effects of the recent bushfires have been devastating. Here are a few options for how you as a business owner can support those whose lives and businesses have been affected. Donate. Donations are tax deductible so donate. See below for a list of options for donating funds and goods. Donate profits. This one is a bit iffy. Some businesses may be able to multiply the donations they can generate by selling a “bushfire-related” product or service. But it has to be done carefully and with sensitivity. Consider donating 100% of profits of the special product/service. If you ...
Celebrating success at the 2019 Business Excellence Forum & Awards
The Tenfold team recently attended the 2019 Business Excellence Forum and Awards (BEFA) in Ho Chi Minh City, Vietnam and came away with heavier luggage thanks to the awards we won. For the third consecutive year, we won the highly contested award for Coaching Firm of the Year. And on top of that our business coach, Mace Rushgrove, won Business Coach of the Year. (This is the first win for Mace and the 9th time a Tenfold coach has won the award!) The annual BEFA conference is always a great opportunity to tap into new strategies and cutting-edge thinking as leading ...
KonMari Your Business: how ‘less’ can serve your business more
Australia has gone mad for Marie Kondo. Thanks to a Netflix series and four books, this organising guru has achieved the ultimate in marketing milestones – her brand has become a verb. KonMari (Con-mah-ree), verb. To radically and systematically declutter and organise everything you own using the KonMari method. I was a bit sceptical, at first. Thanking every used toner cartridge before tossing it into the bin? And does a stapler really need to ‘spark joy’? But anyone who has watched the show or read the books will know, those who go through this process gain so much more than ...
9 Super Useful Tools to for High Performing and Converting Websites
It's one thing to have a website for your small business, it's another thing entirely to have a website that performs well. A high performing website converts visitors from online browsers to bottom line dollars. Here are some of Tenfold Business Coaching's favourite tools for small business owners to take control and get the most bang for your website bucks. Tools for Keywords 1. SEMRush They say: "Find the appropriate keywords for your target audience and SEO for your website." https://www.semrush.com/features/keyword-research/ 2. Keyword.io They say: "Google autocomplete longtail keyword tool you can use for ideas to include in your website content." https://www.keyword.io/ ...
Solo: A Small Business Coach?
“A long time ago, in a galaxy far away…”
As a Star Wars fan since seeing The Empire Strikes Back on the big screen in 1980 (I was in primary school and begged my mum for a Princess Leia lunchbox), I am super excited about the new ...
Top 5 Tips for Small Businesses to Gain Competitive Edge Over Big Businesses
Top 5 Tips for Small Businesses to Gain Competitive Edge Over Big Businesses 24 Feb 2017 5:22 PM - By Tania Baker, Marketing Manager Top 5 Tips for Small Businesses to Gain Competitive Edge Over Big Businesses Starbucks, the global coffee behemoth, had their sights on being “the most successful coffee chain in Australia”. And with the Australian takeaway cof...
Your Google search ranking is at risk!
Key points: Changes to Google search results How to test if your website is mobile-friendly What to do to get higher ranking with Google
