About the Author: Tania Baker, Practice Manager
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
How your business can help Australian bushfire recovery
The effects of the recent bushfires have been devastating. Here are a few options for how you as a business owner can support those whose lives and businesses have been affected. Donate. Donations are tax deductible so donate. See below for a list of options for donating funds and goods. Donate profits. This one is a bit iffy. Some businesses may be able to multiply the donations they can generate by selling a “bushfire-related” product or service. But it has to be done carefully and with sensitivity. Consider donating 100% of profits of the special product/service. If you ...
KonMari Your Business: how ‘less’ can serve your business more
Australia has gone mad for Marie Kondo. Thanks to a Netflix series and four books, this organising guru has achieved the ultimate in marketing milestones – her brand has become a verb. KonMari (Con-mah-ree), verb. To radically and systematically declutter and organise everything you own using the KonMari method. I was a bit sceptical, at first. Thanking every used toner cartridge before tossing it into the bin? And does a stapler really need to ‘spark joy’? But anyone who has watched the show or read the books will know, those who go through this process gain so much more than ...
Solo: A Small Business Coach?
“A long time ago, in a galaxy far away…”
As a Star Wars fan since seeing The Empire Strikes Back on the big screen in 1980 (I was in primary school and begged my mum for a Princess Leia lunchbox), I am super excited about the new ...
