Business coaching for electricians and electrical contracting business owners
Know your numbers
Be confident that you’re making good money on quoted electrical commercial maintenance work, construction projects and do & charge jobs.
Get ahead of the pack
Stand out from your competitors as the preferred electrician for commercial decision makers, FMs and property managers.
Be in control
Control the profit gears in your electrical contracting business: Sales, billable hours, materials
Protect your business from shocks
Bulletproof your electrical company from the knocks. Plan ahead, stay in front.
Lead a high-performing team
Lead a team you can rely on of A-grade electricians, PMs and service managers.
Freedom to choose
Work ON your business, not in it, to have financial freedom for your business and yourself.
Electrician business coaching gets results with the right intel, action and accountability.
Know what you need to know to plan with confidence.
You wouldn’t guess about switchboard capacity or wing it on a commercial maintenance job, so don’t make guesses in your electrician services business.
Our business coaches identify the right intel for your electrical contracting business to make informed decisions.
And we’ll keep you accountable to get the results your business deserves.
Take the guesswork out of your business.
Business coach for leading electrical contractors and electricians
How does your electrician business stack up?
You might think your electrical contracting business is going well. And maybe it is. If you’re tracking labour utilisation of your electricians and making 1% improvements on every job, then you’re already ahead of the majority of electrical contractors.
But how do you really know if your business is performing as well as it could?
Tenfold business coaches work with some of the best electrical contractors in the industry. They got to the front of the pack with planning, not luck. Learn what right business strategies the best in breed are doing to get ahead and stay ahead.
Find out how your electrical contracting business stacks up – the results may surprise you.
Changes in economic conditions affect every business. However, the scale of impact varies depending on how prepared you are. At Tenfold, we coach owners of electrician businesses to protect the downside and be ready to take advantage of the upside through advanced business plans.
Labour supply is critical for electrical contracting businesses, whether you’re specialising in commercial maintenance, construction or the domestic market. To keep our finger on the pulse, we actively monitor the demand for A-grades, service managers, electrical apprentices and switchboard technicians.
We’re the only business coaching firm that tracks labour markets, which means our clients get exclusive access to these insights. It’s why we’re the preferred coaching partner to businesses serving the electrical trade sector.
Back your business with growth experts.
Our electrician clients are proud members industry bodies:
Profit funds growth for electrical contracting businesses. Coaching uses chargeable rate calculators and job productivity management tactics to make sure that each job and each electrician is delivering good profit. Predictable profit leads to reliable cash flow which enables investment in growth strategies such as upskilling to enter niche market segments, targeting high-value clients (like councils and private schools), or expanding service offerings (such as EV battery installations).
Coaching provides hands-on support for tender bids for commercial electrical maintenance contracts, recruiting A-grade electricians, career development for project managers, marketing and strategic account management for targeted customer acquisition.
With 20+ years coaching electrical contractors we know the ins and outs of the industry. Take solar, for example; we know that solar installers often have set kW rates. That means there’s a limit to how much you can charge in many cases, unlike say do and charge domestic sparkies you can have a minimum call out fee. So for solar installers good profit margins are driven by running install jobs very efficiently, minimising unbillable work and by being smart with margins on consumable materials.
The electrical contractors we coach work across many industry sectors, including commercial maintenance, construction, residential, office fitouts, civil lighting, industrial, and specialist sectors such as education, aged care and local government.
Because Tenfold is a firm, every business coach has their own experience working with electrical contractors plus access to knowledge, tools and strategies of our collective resources.
Coaching uses financial models specific to your business to improve profitability and put you in control of your finances.
Managing cash flow can be complex for electrical contractor businesses due to payment cycles of project work, or the unpredictability of “do and charge” jobs. And because every business is different, the tools used for financial management should be adapted and customised to suit.
A Tenfold business coach looks at quoting and pricing, assesses onsite processes to identify where profit is leaking due to unbillable hours and material wastage, and compares actuals vs estimates. By refining pricing, improving processes and implementing cost controls a Tenfold business coach can increase profitability for electrician businesses.
To stop working IN your electrical contracting business and invest more time working ON your business you need to have the right structure and systems in place. The key functions of your business need to be working consistently well, almost automated. Tenfold business coaching replaces guesswork with gears:
Marketing machine: smart marketing to generate good quality leads that convert well and flow regularly
Team: recruit, develop and lead team members who know what to do, and do it to your standard
Operations: having a systemised method for scheduling, job planning, materials stock management and resourcing
Finance and cash flow: getting the right processes for invoicing, payment collection, supplier management
3/4 of the electricians we work with have had coaching before. There are lots of decent coaching options for electricians in Australia like Profitable Tradie, Tradie Accelerator, Electrician Accelerator, ProTrade United. If you’ve worked with them, you’ll know they’re good at the basics like sales scripts, how to workout your margins, getting good systems in place. It’s important to get those basics right, but once you’ve mastered them then what? At Tenfold, we work with electrical business owners who already know how to run a good business and want to know how to run a great business. We only work with grown up businesses, no start ups. We only do one-on-one coaching, no group coaching. We only work with you if we have run the numbers and confirmed that we can get 3x return on investment within your first 6-10 months of coaching. So what makes us different? Find out for yourself – give us a call on 03 9813 8777 and see if we walk the walk.
There are 2 levels of fees based on your priorities: Level 1 is if your priority is to stabilise your electrical contracting business then grow, level 2 is if you’ve already got solid base and your priority is to accelerate your growth. Fees typically range from $3,000 – $4,500 per month. This range is current as at October 2026, and you’ll get a firm price when you speak with our practice manager, Tania.
Your coaching arrangement is matched to your goals. All our coaching is one-on-one, which means your sessions are 100% dedicated to your business (not diluted across other businesses, a common drawback of group coaching.) You meet with your coach on a regular cycle: fortnightly for stabilising and growing your business, or weekly for accelerating your growth.
What you pay for coaching includes your 1:1 meetings with your coach plus the effort your coach puts in behind the scenes. Your coach continues to work on your business outside your sessions: developing strategies, running models, doing market research, developing resource plans and gaining insights from the broader team of business coaches in Tenfold. It means progress continues on your business while you’re working in your business.
As a firm of coaches, every coach has regular meetings with Tenfold’s MD, Ashley Thomson (Coaching Hall of Fame) to track results, provide strategic support and insights.
To share information about best practices, economic conditions, AI and tech innovations, industry forces and results of strategies, Tenfold coaches meet weekly for structured knowledge-sharing and accountability reviews, and we also chat online throughout the day.
Every engagement is built to return at least three times the cost of coaching in gross profit within 12 months. Most clients achieve x3 ROI in months 7 to 10.
Yep, absolutely. When you call us, we work out together if we’re a good fit for each other. If we are, we match you with a coach who knows the electrical contracting industry AND the sectors your specific business targets – commercial maintenance, construction, domestic, civil, infrastructure. You meet your matched coach in a discovery meeting where we’ll take you through key strategies for your business with the calculated profit uplift and timing of when we expect it to land in your business. Every engagement is built to return at least three times the cost of coaching in gross profit within 12 months. Most clients achieve x3 ROI in months 7 to 10.
If you decide to go ahead with us, great. All our coaching is one-on-one, which means your sessions are 100% dedicated to your business (not diluted across other businesses, a common drawback of group coaching.) You meet with your coach on a regular cycle: fortnightly for stabilising and growing your business, or weekly for accelerating your growth.
