About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
Recruitment series – Part 7: Trial day
The best businesses are built by the right people, which is why we love rolling up our sleeves and helping our business coaching clients with their recruitment. We’ve covered a lot of information in our previous posts:
Recruitment series – Part 6: Reference checks
The best businesses are built by the right people, which is why we love rolling up our sleeves and helping our business coaching clients with their recruitment. (Previously in the Recruitment Series:
Recruitment series – Part 5: Face to face interview
I’m sure at one point or another in our lives we’ve all taken a good, hard look at a piece of our own writing and said ‘gee, I’d make a good writer’. Ok, maybe not. But the next step is going to channel that belief (even if ...
Recruitment series – Part 4: Telephone screening
Our continued focus on coaching advice to get the best people for your business has lead us on a journey that has featured our thoughts. (Previously in the Recruitment Series: Part 1: Job Descriptions
Recruitment series – Part 3: The screening process
Now comes the interesting part. Screening resumes. We’re going to start with a rule of 10. And when we say the rule of 10, we are talking about 10 applicants we want to have after we’ve screened all the resumes that ha...
Recruitment series – Part 2: Job Advertisements
In my role as business coach for small and medium size businesses, I’m often involved in recruiting a new staff member for my clients. (Are you up to speed? Check out the previous post on
Recruitment series – Part 1: Job Descriptions
Life, as best quoted by the affable Forrest Gump, is like a box of chocolates. You never know what you’re going to get. After eating more boxes of chocolates than we care to count and coaching a greater variety of businesses t...
A roadmap to franchising your business
On the adventurous road of building a profitable business, the question of whether franchising is right for your business or not can be a hard one to answer. So what we’re going to do is pit the pros and cons of franchising agains...
Barriers to entry: only the brave need apply
The website alone has brand recognition that brings up different opinions. Whether you live in Melbourne or Mudgee, Sydney or Swan Hill, Seek is the pre-imminent leader in putting employees and em...
Two factors in the formula for success
At the recent Brad Sugars Uncensored seminar in Melbourne, I saw many people nodding in agreement with Brad’s messages. Now Brad, by his own admission, is not a motivational speaker; he doesn’t do warm and fuzzy, instead he does hard and ...
