About the Author: Ashley Thomson

Ashley Thomson
Meet Ashley Thomson, the dynamic mind behind Tenfold Coaching, a leading business coaching firm based in Melbourne, Australia. With an illustrious career spanning over two decades, Ashley has emerged as a prominent figure in the business coaching arena, transforming businesses and guiding them toward unparalleled success.

Professional Journey

Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Recruitment Outlook for Specialist Trades in Australia

In this briefing for small-medium business owners in Australia, I want to explain why we’re expecting recruitment for specialised trades to continue to be a challenge for several years to come. While we can see demand for jobs in other industries starting to moderate, we don't believe this is likely to be the case in specialised trades.Firstly, this graph shows there are on average 300 job ads for plumbers in Melbourne on Seek at any one time. This level is around the highest it has been since Tenfold started tracking construction job ads in mid-2021 when recruitment started becoming a ...

By |June 22, 2023|Categories: Recruitment|Tags: |0 Comments

Understanding recent insolvency events in Australia

It seems like the last couple of weeks have been full of headlines of builders going bust. First there was the residential builder, Porter Davis and their 1,700 customers and all of the trades that have lost money as a result of their insolvency. This was followed by the commercial building group Lloyd Group and then the other week it was Mahercorp (brands: Urbanedge and Eight Homes), another residential builder. But it isn't confined to the construction industry; the food delivery service Providoor went into liquidation last week as well. There are also many other stories of lesser-known companies succumbing. ...

By |May 8, 2023|Categories: Strategy|Tags: |0 Comments

Australian property prices: Which way are they going? And why it matters to your business

There has been much talk about the Australian economy and how it is tracking. We've written extensively about the economy in previous briefings (See: Outlook for 4 Key Sectors of the Australian Economy, 3 Long-term Risks Australian Businesses Should Be Thinking about Now, Outlook for Australian business (May 2022) ). In this briefing, I want to focus on Australian house prices specifically because there is a lot of noise in the media about how much house prices have dropped and how much further they have to fall. As you know, at Tenfold Business Coaching we like to go to the ...

By |March 6, 2023|Categories: Strategy|Tags: |0 Comments

3 ways to use ChatGPT in your business to save you time

ChatGPT is the latest innovation, and some of you have probably jumped on to try out the artificial intelligence program in recent months. What I want to show you today is how you can use ChatGPT in your business to speed up the tasks you do, get more done and remove some of the grunt work that many business owners don't enjoy. When using ChatGPT in your business, think about it as a trainee admin assistant. It’s not a replacement to your superstar office manager, but more like someone who has a reasonable level of knowledge to understand your requirements ...

By |February 15, 2023|Categories: Time Management|Tags: |0 Comments

Australian economy: outlook for 4 key sectors in 2023

Many Australian businesses we coach are planning important business decisions for 2023. Whether it is signing a new lease, agreeing to a large consignment of goods, purchasing a new factory, or upgrading your fleet of vehicles. These are all significant decisions that require a level of foresight into how the economy will perform. While we business coaches don't have answers, we do trawl various industry and economic reports, assess the data and separate the fact from the hype. Today's briefing lays out some of these facts for you. There's a lot of information about how the Australian economy is tracking, ...

By |December 5, 2022|Categories: Strategy|Tags: |0 Comments

Long term risks Australian businesses should be thinking about now

In my last briefing I noted that there was a lot of media hype catastrophising high interest rates, property market crashes and recessions. (You can revisit the briefing from 9th August 2022 here: Insights into interest rates, inflation and property prices in Australia) As humans we often respond to situations that are immediately in front of us and that is why I provided you with another (less alarmist) perspective on the media hype. However, as humans and business owners we sometimes miss those long term-changes and risks that have the potential to significantly shape the future of our businesses. Today I ...

By |September 26, 2022|Categories: Strategy|Tags: |0 Comments

Insights into interest rates, inflation and property prices in Australia

As a business coach, I'm aware that there’s a lot of doom and gloom in the media from the rise in interest rates to high inflation and even talk of a recession. And I know as a business owner this can play on your mind. The negative media can influence you into being more risk averse than you need to be or cause you to put off important business decisions. In today's briefing I want to apply a level of logic to many of the emotional attention-grabbing stories out there about the economy. My purpose as a mentor to small-medium ...

By |August 9, 2022|Categories: Strategy|Tags: |0 Comments

Outlook for Australian Business Markets

24 May 2022 I haven't shared a briefing in a while and with the change in the federal government over the weekend, I thought it would be a good time to put some thoughts together for you, our clients, and update you on some of the factors that may impact your business over the coming year. In this briefing: 1. Immigration impact on labour supply 2. Inflation and Interest Rates 3. Supply and Pricing 4. Demand 5. Government Wage Support Subsidy 6. Change of Federal Government The purpose of this briefing is not to repeat the media headlines, but to ...

By |May 22, 2022|Categories: Strategy|Tags: |0 Comments

Work From Home: Implementing WFH in your business

Work from home has changed the landscape of how leaders manage their workforce. As a business coach to owners and managers of small businesses, I have seen that sometimes this shift can be hard to navigate. My advice to employers is that if you haven't already considered work from home, now is the time to consider an approach that will work for your business going forward. In this briefing: 1. How work from home is viewed by your employees and your business 2. What other businesses are doing with work from home options 3. Building a work from home ...

By |April 21, 2022|Categories: Team Management|Tags: |Comments Off on Work From Home: Implementing WFH in your business

Best Practice for Retaining your Team in 2022

Following on from our series on managing the labour market 2022-2024, this advice for Tenfold clients and small business owners contains real-world actions you should take to retain your team. We’ve all had that sinking feeling when a critical employee resigns. Then you start to tally up the effort and work that will go into placing the job advert, screening applicants, finding someone, inducting them, training them in your ways and systems and then hoping they work out right. That's if you can actually get someone to apply for your role in the first place! You think of all the ...

By |February 10, 2022|Categories: Team Management|Tags: |Comments Off on Best Practice for Retaining your Team in 2022
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