About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
9 Fool-proof Time Management Strategies for Small Business Owners
One of the first things I work on with my Tenfold coaching clients is time management. It isn’t something which always comes naturally to entrepreneurial types and, unfortunately, being the boss won’t magically imbue you with ‘boss’ organisational skills. Luckily, there are many tried and true methods for making the move from ‘busy’ to ‘productive’. 1. If time is money, then you need a budget! Do you know your hourly rate? If so, you know to the minute what your time is worth. You also surely realise that you have a finite number of working hours per day (and no, ...
Breaking Bad (Habits): 6 actions you can take today to break bad habits
It all starts with a simple cup of coffee. And a cheeky biscuit, just to tide you over until dinner. One biscuit won’t hurt and it goes so well with coffee and your body is craving a 3pm sugar hit. Somehow, at the end of the month, you’re automatically reaching for the bikkie tin without even realising it and in need of larger pants. What happened? We often form habits without thinking. Then we just can’t stop, despite negative consequences and compelling evidence that we need to change our behaviour. As a mentor to owners of small businesses, I know ...
9 Super Useful Tools to for High Performing and Converting Websites
It's one thing to have a website for your small business, it's another thing entirely to have a website that performs well. A high performing website converts visitors from online browsers to bottom line dollars. Here are some of Tenfold Business Coaching's favourite tools for small business owners to take control and get the most bang for your website bucks. Tools for Keywords 1. SEMRush They say: "Find the appropriate keywords for your target audience and SEO for your website." https://www.semrush.com/features/keyword-research/ 2. Keyword.io They say: "Google autocomplete longtail keyword tool you can use for ideas to include in your website content." https://www.keyword.io/ ...
Maximise the App-ortunities: The best 14 apps for Australian small business owners
Meeting clients at their workplace, working remotely, visiting your team onsite; there are so many advantages to not being stuck behind a desk. It’s no wonder that Australian small businesses are conducting more business on their mobile devi...
The secret to increasing sales in your small business (here’s a clue – it’s not ‘selling’!)
When I talk about selling with some of my business coaching clients, I can almost see their skin crawl. They do NOT want to sell. Nope, no way, nada. But the fact is that no successful business has achieved great results without selling. So ...
Focusing on the ‘ability’ in ‘disability’: 5 benefits of inclusive employment for your small business
If you didn’t catch the ABC's recent and extremely popular “Employable Me Australia” series, I would encourage you to watch it: if you're quick you can track it down on
A New Hope: Small Business Guide To Millennial Workers
If your small business is like most in Australia, it is quite likely that you employ staff spanning at least a few generations currently active in the Australian workforce. Baby boomers, Gen X, Gen Y (also known as Millennials) and Gen Z are...
Winter is Coming: 7 Steps To Help Keep Your Employees (and Your Business) Healthy in 2023
I’m sure that just a few minutes ago it was February. Suddenly we’re halfway through April, and before we know it we’ll be in winter. As the mercury falls, so can a business’ productivity. Last year, Australia was hit hard with a f...
Can’t buy me love: A small business owner’s guide to boosting positive online reviews
"Any business that has delighted customers has a salesforce out there. You don't have to pay them, you don't see them, but they're talking to people all the time." - Warren Buffet In my previous blog,
Saving Face(book): Zuckerberg teaches small businesses how NOT to deal with negative publicity
When the recent Cambridge Analytica scandal broke and Mark Zuckerberg started appearing in the same sentence as “major breach of trust”, the face behind Facebook (whose bread and butter is conversation) seemed to have developed a curious cas...
