About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
The Future for Construction: Trends That Will Impact Custom Builders in the Next 5 Years
As we look ahead to the future of custom home building, one thing is clear: change is inevitable. Homebuyers’ preferences are evolving, new technologies are emerging, and economic conditions are shaping the way the construction industry operates. For new home builders in particular, this presents both challenges and opportunities. Whether you’re navigating fluctuating costs, adopting sustainable practices, or considering how to attract and retain skilled workers, staying ahead of these trends is essential for the next five years. As a builders business coach firm with years of experience mentoring Australian builders, our advice has helped our clients in the construction ...
How to Systemise Your Custom Home Building Business and Grow With Confidence
Have you ever met a builder who likes surprises? Me neither. Surprises come when the expected is interrupted by the unexpected, and consistency is shaken by chaos. If you're trying to grow a custom home building business, surprises are the last thing you want. But here’s the good news: there’s a way to minimise chaos and build a business that works for you. Hi, I’m Ashley Thomson, a builders business coach at Tenfold Business Coaching. With years of experience working with builders and trades professionals, I’ve seen firsthand how systemising a custom home building business can drive growth and reduce ...
SEO for Custom Home Builders: How to Get More Leads from Google (Without Paying for Ads)
I know one thing for certain: in today’s digital-first world, being invisible online is no longer an option, especially for custom home builders. If you’ve been relying solely on word-of-mouth or paid ads to get leads, you could be missing out on a steady stream of potential clients searching for your expertise on Google. The good news? You don’t need a massive advertising budget to shine online. By mastering a few key SEO (Search Engine Optimisation) strategies, you can make your business a go-to destination for homebuyers who are ready to build their dream homes. As a builders business coach ...
Business Exit Strategies for Custom Home Builders: Planning for a Profitable Future
As a custom home builder, you’ve built more than just houses. You’ve constructed a legacy of quality, craftsmanship, and dedication. But every builder, no matter how successful, eventually faces the question: What comes next? Whether you’re preparing to retire, shift gears into a new venture, or simply take a step back, a well-planned business exit strategy is your ticket to ensuring a profitable future while preserving your hard-earned reputation. I’m Ashley Thomson, a builders business coach with over 20 years of experience helping businesses thrive. As the Managing Director of Tenfold Business Coaching, we specialise in guiding established businesses in ...
Are You Making These 7 Mistakes with Cash Flow in Your Custom Home Building Business? A Guide for Builders
Custom builders can often feel like they're on a roller coaster when it comes to cash flow. As a builders business coach, I've seen many small-to-medium construction business owners rides the ups and downs of managing their cash flow. It can be especially challenging when you're trying to balance the demands of running a high-end custom home building business. But the good news is, with the right strategies, you can take control of your cash flow and set your business up for long-term success. I'm Ashley Thomson, and I've spent over 20 years helping businesses thrive. My team of coaches ...
From Good to Great: How to Grow a Custom Home Builder Business Without Losing Control
If you’re feeling overwhelmed trying to grow your custom home building business while keeping control of all the moving parts, you're not alone. Many of my clients face this same challenge. The demands of managing projects, clients, and finances can feel like a constant juggling act. But there's good news—there are practical steps you can take to gain control and propel your business from good to great. As a builders business coach specialising in the trades and service industries, I've helped many builders navigate these waters. Today, I’m going to share some of my best advice for custom home builders ...
Custom Builders: How to Tighten Your Variations Process for Better Profitability
As a custom home builder, you understand that variations are an inevitable part of the building process. Clients often change their minds, add new features, or alter design plans as the project progresses. While variations can present opportunities for additional revenue, they can also become a significant source of stress and financial strain if not managed effectively. As a builders business coach, I've seen business owners struggling with this very issue. That's why I'm here to share some practical advice on how to tighten your variations process to improve profitability and reduce headaches. I'm Ashley Thomson, a builders business ...
Custom Builders: How to Use AI for Marketing and Sales Growth
Custom Builders: How to Use AI for Marketing and Sales Growth How AI is Transforming Marketing and Sales Conversion for Custom Home Builders Artificial intelligence (AI) is rapidly changing the way businesses market their services, and residential construction builders are no exception. For builders specialising in custom homes – whether on vacant land or through knock-down rebuilds – AI can offer some powerful tools to attract, engage, and convert prospects into clients. In the 20+ years that I’ve been coaching custom builders to take their business to the next level, I’ve worked with myriad tools. Like any tool, whether it’s ...
When Does the Financial Year Start and End in Australia?
When Does the Financial Year Start and End in Australia? A Guide to the Australian Financial Year for Small Business Owners As a business coach working with advanced small businesses, I have seen firsthand how well-managed operations and strategic financial planning set the foundation for sustainable growth. Drawing from years of coaching business owners across various industries, this guide is built on proven strategies that help businesses not only stay compliant but also achieve long-term success. Managing business finances effectively is more than just meeting tax obligations—it’s about making informed decisions that position a business for expansion, resilience, and profitability. ...
15 Mistakes Small Businesses Make When Setting Pricing (And How to Avoid Them) [Examples]
Setting the right price isn’t just about numbers – it’s about strategy, clarity, and delivering value. Whether you’re an electrician, builder, IT managed service provider, manufacturer, distributor, or mechanic, pricing services and materials correctly is critical to a small business’s sustainability. As a small business coach specialising in growth strategies for service-based businesses in Australia, I've seen firsthand how proper pricing can make or break a company. I’ve created this guide to help small business operators understand common mistakes and avoid them. The challenge that small businesses face is that they don’t have access to the same level of expertise ...
