About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
Why Your Custom Home Builder Sales Process Is Losing You Clients (And How to Fix It)
As a builders business coach specialising in the building and construction industry, I've worked with countless custom home builders who are passionate about their craft yet face hurdles in growing their businesses. One of the most common challenges I hear about is this: "Why do potential clients slip away, even after a good consultation?" If this sounds familiar, you're not alone. Many builders face this issue, even those with a steady stream of leads. The good news? There's almost always a way to fix it. When you’re in the trades or service industries—especially custom home building—your sales process is far ...
The Custom Builder’s Guide to Effective Delegation: Free Yourself to Grow Your Business
If you've ever felt overwhelmed by the sheer volume of tasks in your custom home building business, you're not alone. Many builders reach a point in their journey where their plate feels far too full, and delegation seems like an elusive concept rather than a practical solution. But let me reassure you—delegation isn’t just achievable; it’s transformative. By learning how to delegate effectively, you can create a business that thrives, free yourself from unnecessary stress, and focus on what matters most: growing your business and delivering exceptional results. Hello, my name is Ashley Thomson, and I’m a builders business coach ...
How to Create a Culture of Accountability in Your Custom Home Building Business
As a builders business coach specialising in helping builders and tradespeople thrive, I've seen firsthand how cultivating accountability can transform a custom home building business. For businesses on the rise or aiming to expand, cultivating accountability is more than a bonus—it’s a vital foundation for long-term growth and stability.If you’ve ever felt frustrated by recurring mistakes, unmet deadlines, or a lack of ownership among your team, you’re not alone. Many business owners I work with face these challenges, and I’m here to tell you there’s a way forward. Accountability is about more than holding people responsible for mistakes. It’s about ...
How to Differentiate Your Custom Home Building Business in a Competitive Market
In today’s bustling custom home building industry, it’s no surprise that many builders find themselves asking, “How can I truly stand out?” It’s a valid concern, especially as clients have more options than ever. Differentiating your business goes beyond high-quality craftsmanship—it’s about strategic positioning and understanding what makes your services unique. As a builders business coach working closely with builders and trades professionals, I’ve seen firsthand how applying targeted strategies can transform businesses, even in the most competitive markets. With years of experience in coaching construction and trades professionals, I’ve developed a deep understanding of the unique challenges these businesses ...
How Custom Home Builders Can Protect Margins from Cost Overruns
It’s a tough spot to be in, especially for those who pour their heart and soul into crafting dream homes. You might start a project with what seems like a solid budget, but as the work progresses, unforeseen costs can creep in, threatening profitability. Believe me when I say you're not alone in this—it’s a common challenge that many of my builders business coach clients share. And the good news? There are effective strategies to protect your margins, even in the most unpredictable circumstances. As a builders business coach specialising in the construction and trades industries, I’ve had the privilege ...
How to Handle Difficult Employees and Subcontractors Without Disrupting Your Custom Build Projects
Managing people is one of the trickiest yet most important aspects of running a custom home building business. From balancing tight deadlines to maintaining quality workmanship, the stakes are high when it comes to your team. In this article, I’ll explore a challenge many business owners face: dealing with difficult employees and subcontractors. I'll also offer actionable strategies to address these issues without jeopardising your projects. I’m Ashley Thomson, a builders business coach with over 20 years of experience helping businesses in the construction and trades industries thrive. Along with my team of business coaches at Tenfold, I’ve advised builders ...
The Future for Construction: Trends That Will Impact Custom Builders in the Next 5 Years
As we look ahead to the future of custom home building, one thing is clear: change is inevitable. Homebuyers’ preferences are evolving, new technologies are emerging, and economic conditions are shaping the way the construction industry operates. For new home builders in particular, this presents both challenges and opportunities. Whether you’re navigating fluctuating costs, adopting sustainable practices, or considering how to attract and retain skilled workers, staying ahead of these trends is essential for the next five years. As a builders business coach firm with years of experience mentoring Australian builders, our advice has helped our clients in the construction ...
How to Systemise Your Custom Home Building Business and Grow With Confidence
Have you ever met a builder who likes surprises? Me neither. Surprises come when the expected is interrupted by the unexpected, and consistency is shaken by chaos. If you're trying to grow a custom home building business, surprises are the last thing you want. But here’s the good news: there’s a way to minimise chaos and build a business that works for you. Hi, I’m Ashley Thomson, a builders business coach at Tenfold Business Coaching. With years of experience working with builders and trades professionals, I’ve seen firsthand how systemising a custom home building business can drive growth and reduce ...
SEO for Custom Home Builders: How to Get More Leads from Google (Without Paying for Ads)
I know one thing for certain: in today’s digital-first world, being invisible online is no longer an option, especially for custom home builders. If you’ve been relying solely on word-of-mouth or paid ads to get leads, you could be missing out on a steady stream of potential clients searching for your expertise on Google. The good news? You don’t need a massive advertising budget to shine online. By mastering a few key SEO (Search Engine Optimisation) strategies, you can make your business a go-to destination for homebuyers who are ready to build their dream homes. As a builders business coach ...
Business Exit Strategies for Custom Home Builders: Planning for a Profitable Future
As a custom home builder, you’ve built more than just houses. You’ve constructed a legacy of quality, craftsmanship, and dedication. But every builder, no matter how successful, eventually faces the question: What comes next? Whether you’re preparing to retire, shift gears into a new venture, or simply take a step back, a well-planned business exit strategy is your ticket to ensuring a profitable future while preserving your hard-earned reputation. I’m Ashley Thomson, a builders business coach with over 20 years of experience helping businesses thrive. As the Managing Director of Tenfold Business Coaching, we specialise in guiding established businesses in ...
