About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
Does your business really need a blog? Five hard-to-ignore benefits of content marketing
“Ugh.” That’s the actual noise many business owners make when I bring up blogging. And I get it. Committing to a content strategy can seem like a very unappealing task if you feel like you’ve already got enough items weighing down your to-do list. And if writing just isn’t your bag, you’re probably even less excited by the prospect. But as a business coach, I’ve got to bust through those objections, because I’ve seen the benefits of consistent blogging play out again and again for my clients. By regularly showing up online, this one relatively low-cost marketing activity can have ...
5 ways to maintain business momentum
Remember back at the start of the year when you had 1,971 hours to work on your business? What if I told you that there are just 47 days left of 2019 (actually, for that matter, of this decade)? It doesn’t sound like a lot. In fact, if it’s not a typically busy time of year for your industry, it’s tempting to see this period as the wind down to Christmas and the holiday season; no point starting anything new now, right? In my role as a business coach, I mentor business owners to reframe their view of this season ...
The pros and cons of tenders – do you know the difference between a minefield and a goldmine?
As a business coach who works with B2B and trade-based businesses, I'm often asked, "Are tenders are a good way to win work?" It's a good question, and as a mentor who has worked with hundreds of businesses, I can speak from experience when I say that the tender process has its upsides and downsides. Yes, tenders can present some solid opportunities to work with larger organisations such as commercial construction companies and government departments. These are the goldmine tenders. However, if the tender is not the right fit for your business or if you aren't properly prepared for what's ...
What got you here won’t get you there: 7 strategies for taking your business to the next level
As a business coach, the thing I hear most from new clients is that they’ve hit a ceiling in their business and need some guidance on how to get to that elusive next level. That fact is, the skills, experience and knowledge you’ve gained throughout your life, education and initial business journey will only get you so far. At some point, the strategies that worked so well up until now will become less effective. You’ll need to build upon them in order to reach that little bit further. It’s an idea explored by Marshall Goldsmith in his best-selling book, aptly ...
Mental health first aid: why your business needs you to have it covered
Rob*, the owner and director of a facilities management business, was conducting what he thought was a run of the mill performance discussion when he discovered that there was something bigger going on behind team member, Tim’s* recent drop in performance. “I just didn’t see it coming. I didn’t know what to say when he told me he was struggling with depression that made it hard to get out of bed in the morning. He’d been trying to put a brave face on it all, but it was starting to get the better of him. I felt pretty helpless and ...
Not a coincidence: 7 attributes the most successful business owners have in common
Find out what qualities you must bring to the table to get the most out of your business coaching experience.
Branding is more than a logo: 5 steps for growing your business into a brand
How much is a logo? Any graphic designer worth their Mac will tell you that this is often the first question most business owners ask as they set out on their branding journey. But as a business coach, I mentor my clients that growing a business into a brand takes more than just a new logo or website. It’s about having a clear understanding of everything your business stands for, who you want to serve and what signposts to set out in order to lead those people towards your business. Thinking about branding this way makes it easier to see ...
How a focus on customer experience drives business growth
Have you ever thought about the journey a customer goes on when they do business with you? According to business experts, customer experience (sometimes known as CX ‘for short’) is set to overtake price, product and even branding as the main arena where the battle for top spot in the marketplace will be won. Studies have shown that while 80% of businesses believe they offer a great experience, only 8% of customers agree. More than just the latest buzzword, the success and ongoing growth of your business depends on closing that gap. That’s why, as a business coach, I mentor ...
11 strategies to keep the RIGHT clients
It’s the worst kept secret in the fitness industry: most people only stay with their personal trainer for six weeks. And 80% of people who join a gym in January will quit within five months once New Years resolutions have faded. This is an extreme example. But without a client retention strategy, businesses often get stuck in the endless cycle needing to find new clients and never establishing a strong base of existing clients. While there's a certain thrill in hunting for and acquiring new customers, keeping your existing customers will continually result in a greater return on investment. In ...
Using cost benefit analysis to make solid investment decisions for your business
The adage is true: you must spend money to make money. It’s a red-letter day when your business is profitable enough that you can start investing in its growth. But in my time as a business coach I have seen many business owners struggle to work out the best way to invest this resource; often it’s a case of new level, new devil. There are so many ways you could choose to spend some extra cash: do you take on more staff or lease a new premises, purchase equipment or a company car, boost your marketing efforts, train up your ...
