About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
A Business Coach Explains 4 Australian Business Taxes
As a business owner, you know there are many moving parts of your business finances that you need to have a good handle on.If you don't really understand all of the different taxes you pay, you’re not alone; many business owners don't know.It’s very common that a business owner will receive a statement from the ATO or their state tax office (e.g., State Revenue Office in Victoria, Revenue NSW, or Office of State Revenue in Qld) and simply make the payment without knowing exactly what it’s for.Sometimes the bookkeeper or accountant will get the statement and forward it on to ...
A business coach reviews the top 5 CRM systems for Australian businesses
If sales are the lifeblood of a business, then a CRM is the heart that pumps sales and keeps the pulse strong. In my role as a coach and mentor to businesses in a wide range of industries, from manufacturing to marketing, from trades to trainers, or even for women entrepreneurs I've seen the good, the bad and the ugly in CRMs. The right CRM can be a game-changer for winning sales, while the wrong CRM can mean game-over with losing money and wasting time. In this post, I'll give share my insights from the exclusive insider's view of multiple ...
Why you should be very confident to grow your business in Australia in 2021-2024
As business owners, we’re in a unique point in history. While you’re discussing your goals and plans for this year with your one-on-one business coach, I want to give you a perspective on what the next couple of years might look like.There are good reasons you should be very confident to grow your business in Australia in 2021-2024.Strong trends in the Australian economyFirstly, let’s look at several indicators that show us the mood of businesses and families in Australia.After one of the fastest slides, the Australian stock market has recovered nearly all of the losses that occurred in early 2020. ...
Australia’s debt and deficit: what this means for growing businesses
Part of running a small business is not only dealing with the internal day to day but also understanding the external factors that shape the economy and where it will go. The announcement of the Australian federal budget in early October and the State budgets in November once again brought up the issue of the level of debt that Australia will take on as a result of the COVID-19 stimulus and support measures. In this briefing, I'd like to give you some broader perspectives on what Australia's national debt means and how it might impact our businesses. (Scroll to the ...
Victorian State Budget 2021: summary for small-medium business
I’m here with the COVID-19 continuity update for Australian businesses on 25th November.Victoria’s state budget 2021 is being called the "hard hats and high-vis" budget, with its heavy focus on the construction sector.The are key advantages for many Melbourne businesses including Tenfold coaching clients, and I’ve highlighted some of them in today’s briefing:New Jobs Tax CreditAnnualised payroll taxStimulus for building and constructionStamp duty discountR&D business loansExpansion of the solar rebate and scheme New Jobs Tax CreditA payroll tax credit is intended to incentivise businesses to hire more staff. Businesses with payrolls less than $10 million will be eligible for 10 cents ...
Australian Federal Budget 2020-21: What it means for small-medium businesses
I’m here with a review of the Australian federal budget 20/21 for Australian businesses on Wednesday 7th October. Like many of you, I tuned in to watch the budget announcement last night. I’ve also assessed it through the lens of what this means for Australian small businesses and the markets you service. My overarching view is that this budget is geared to support Australian businesses to keep spending and keep hiring. This huge amount of investment will help generate confidence across the whole economy. As Australian consumers and businesses feel wealthier, that will stimulate spending on many levels, and encourage ...
How much does Business Coaching cost?
Business coach cost guide from actual business coaches? If you are looking into how much business coaching costs and you want to know if you can afford it, here's some information for you. Like many services, the cost of business coaching varies depending on what you want from the service, it can also vary based on your location, whether you're looking for business coaching in Melbourne or Adelaide for example. In this article we'll talk about the different types of business coaching and mentoring services and give you a guide on the typical costs. There are different types of business coaching ...
5 ways Strategic Account Management Can Grow Your Business (and how to do it)
For most businesses, the old ‘Pareto Principal’ adage rings true: 80% of your sales will come from 20% of your clients. It also makes sense then to treat the more valuable clients with greater care. Yet far too often, businesses do not have a dedicated process to nurture those key business relationships. As a business coach, I know the reasons why many businesses don’t have processes for strategic account management. In many cases, it’s because the business has grown organically from word-of-mouth referrals. Because the business has a good reputation for doing good work, the owner will often feel that ...
A roadmap for PR success: tools and tips to get you started
In our last blog on public relations for business owners, we explored how PR can power up your marketing strategy. In summary: PR is free (apart from the elbow grease) and it’ll build your authority and credibility more effectively than paid promotional activities. To get you to the start line, we also had you do some research and thinking around: The topics that gain media coverage in your industry Where these topics overlap with your areas of expertise Your brand’s position on key industry issues Which media channels and contacts might be interested in publishing media stories or content around ...
PR: There may be no such thing as bad press, but here’s our guide for how business owners can drum up the good stuff
Public relations. It’s a term that conjures up images of stressed-out people shouting into mobile devices, trying to keep some celebrity or politician’s misdemeanours out of the press by distracting the public with a photo-op of them hugging a puppy. Public relations (or PR) is so much more than reputational damage control. In fact, a well-executed PR strategy can (and should) be far more proactive (and less reactive) than is usually depicted on TV. Often regarded as too time-consuming, unnecessary or only meant for big-fish businesses, PR is one of the promotional strategies most overlooked by business owners. My advice ...
