About the Author: Ashley Thomson

Ashley Thomson
Meet Ashley Thomson, the dynamic mind behind Tenfold Coaching, a leading business coaching firm based in Melbourne, Australia. With an illustrious career spanning over two decades, Ashley has emerged as a prominent figure in the business coaching arena, transforming businesses and guiding them toward unparalleled success.

Professional Journey

Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Sorry, did you mean to say, ‘thank you’? Three reasons why gratitude is mightier than an apology

Very few of us seem to find the right balance when it comes to apologising. Occasionally I’m faced with a small business owner for whom summoning an apology is like coaxing the last bit of Heinz Big Red out of the sauce bottle (much to the detriment of their customer relationships). Far more common, however, is the opposite predicament; some of my coaching clients can’t stop apologising. They beg forgiveness for others’ mistakes, they say sorry for taking up people’s time, they apologise to a table they’ve bumped into. A few years ago, I came across an idea that acts ...

By |January 25, 2019|Categories: Leadership|Tags: |0 Comments

7 hot tips to get more out of less time

There’s a number I want you to focus on for a moment. 1971. One thousand, nine-hundred and seventy-one… Assuming a 9-hour work day (as well as deducting public holidays, weekends, personal days etc) that’s how many hours you have available to invest in your small business this year. Just let that sink in for a bit… I know, right? That’s all you get. If all you had was just under $2,000 to invest in your small business, you’d be doing some pretty careful calculations to work out how you could best leverage that asset. Your time is no different. You ...

By |January 18, 2019|Categories: Time Management|Tags: |0 Comments

You’ve lost that loving feeling: how to fall back in love with your small business

I was once considering selling my Clubsport R8. It was still running beautifully, but it just wasn’t exciting me anymore. I am a “car guy”, so if my pride and joy isn’t making my heart beat a little faster when I open my garage door every morning, then it’s probably time to move it on.   To prepare for the sale I booked a professional detailing. They did a great job; buffing and polishing until she looked like new. As she rolled out of the shop, I realised I wouldn’t part with her - I was in love all over ...

By |January 11, 2019|Categories: Family Business|Tags: |0 Comments

An app-le a day: 27 wellness apps to maintain your most important small business asset

I’ve got you sorted for a list of handy mobile apps to help your small business thrive, but what about your most priceless business resource – you? I recommend these wellbeing apps to my Tenfold coaching clients, to help keep their bodies and minds happy and healthy.   Catch more Zzzs Getting good quality sleep is possibly the biggest factor in maintaining a healthy lifestyle. This is when your body goes into repair mode and your mind processes all the noise of the day. These apps are designed to help you get more of the good stuff:   Pzizz Offering ...

By |December 14, 2018|Categories: Leadership|Tags: |0 Comments

Getting from A-B: How split testing can strengthen your small business marketing efforts

Do you know what kinds of offers your customers are likely to respond to? Can you pinpoint the optimal day/time to hit ‘send’ on your email campaigns? Have you identified your website’s “exit pages” (ie the last ones your visitors typically visit before they click away) and are working on a plan to improve engagement? Informative and extremely cost-effective, A-B testing (or split testing) may just provide the insights small business owners have been longing for. It allows you to improve conversion rates (and increase revenue) by observing the reaction of your customers to slight differences in your marketing and ...

By |December 7, 2018|Categories: Marketing|Tags: |0 Comments

When it hits the fan, what’s the plan? How to build resilience into your team and your business

In my last blog, I explored the topic of resilient leadership and put forward some ideas for how small business owners can develop this valuable skill within themselves. Now, let’s widen the focus and look at how you can build a more resilient team and work ‘bounce-back’ strategies into your business. Become a ‘supermodel’ As a leader, you can’t really make demands about how your employees live their lives or change their mindset. What you can do is openly discuss the importance of resilience and model this quality for them. It’s not exactly ‘monkey-see, monkey do’, but your team observes ...

By |November 30, 2018|Categories: Leadership|Tags: |0 Comments

Have a cup of concrete: six qualities shared by resilient business leaders

For business owners, stress is a constant companion. As the head of the table of your own business you have dished yourself up an extra helping of responsibility. Knowing that the livelihood of both yourself and your employees depends on the success of your business is quite the heavy load. There will be times when this idea could potentially overwhelm you. The smallest thing when added to an over-loaded plate can become that proverbial straw that breaks the camel’s back. That's the moment when resilience, the one leadership skill that underpins all the rest, comes into its own. What ...

By |November 23, 2018|Categories: Leadership|Tags: |0 Comments

It’s easy being green: 10 ways to decrease your small business’ environmental impact (without lightening your wallet)

In the 12 years that have passed since Al Gore shocked the world with his famous climate change documentary, the issues of climate change and environmental impact have become more than just an “Inconvenient Truth”. It’s a complicated puzzle that will only be solved if every piece slots into place. Business has an important role to play and it’s no longer enough to pop a recycling bin next to the photocopier. Under pressure Increasing numbers of customers are actively seeking out businesses that walk the talk when it comes to sustainability. Making judicious purchasing decisions is very much an extension ...

By |November 16, 2018|Categories: Finance|Tags: |0 Comments

The best defence is a good offence: a two-tier strategy for responding to disruption in your industry

In our two previous blogs on disruption, we explored the impact of disruption on small business owners  and how to spot disruption early to avoid a collision. In this third instalment, let's take a closer look at how your small business can respond to the challenges and opportunities of disruption in your industry. No sitting ducks The clear message experts are sending to the business world is that there is no strategic advantage in taking a ‘wait and see’ approach. Industry stagnation is sure to attract the attention of disruptors, as it often leads to lower levels of customer satisfaction. ...

By |November 2, 2018|Categories: Strategy|Tags: |0 Comments

Increase your creativity tenfold: 10 ways to spark great ideas in your small business

It’s amazing how many of my business coaching clients believe that they “don’t have a creative bone in their body”. They consider themselves as ‘business-minded’ – logical and strategic. Of course, many small business owners possess those qualities, but they are often selling themselves short by not actively exploring their creative side. We tend to think of creative people as those who dwell in the arts: writers, painters, sculptors, chefs, musicians, architects etc. These are certainly creative pursuits, but in its purest form, creativity is best defined as making a new connection between existing ideas. When you look at it ...

By |October 26, 2018|Categories: Leadership|Tags: |0 Comments
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