Public Relations PR for business owners
PR: There may be no such thing as bad press, but here’s our guide for how business owners can drum up the good stuff

Public relations. It’s a term that conjures up images of stressed-out people shouting into mobile devices, trying to keep some celebrity or politician’s misdemeanours out of the press by distracting the public with a photo-op of them hugging a puppy. Public relations (or PR) is so much more than reputational damage control. In fact, a […]

Customer retention strategies from a business coach
Baby come back! Encouraging repeat purchasing in your business

While customer acquisition is always an important strategy for business growth, you can’t beat customer retention as the most cost-effective way to raise revenue. Why? In my time as a business coach, I’ve observed that repeat customers: Spend more money with your business Are easier to convert Are cheaper to convert Do some of the […]

is personality testing a helpful business tool or gimmick
Personality tests: hocus pocus or useful business tool?

In my line of work, I am regularly asked for my opinion on personality testing. Are they accurate/useful/worth the investment? Should all staff (existing and potential) take one? Can they help business owners lead their team more effectively? As a business coach I can see the value of taking someone’s personality into account when putting […]

How your business can help Australian bushfire recovery

The effects of the recent bushfires have been devastating. Here are a few options for how you as a business owner can support those whose lives and businesses have been affected.   Donate. Donations are tax deductible so donate. See below for a list of options for donating funds and goods.   Donate profits. This […]

How to find the best coach for your business in Melbourne

Search LinkedIn for a business coach in Melbourne and you’ll come up with no less than 29,635 results. Great, right? You’re clearly spoilt for choice. Except, now you have two problems: There’s just no way you could possibly sift through all those profiles to find the right business coach for your specific needs While there […]

business coach tips for entering business awards
This one marketing hook can skyrocket your brand and increase your sales conversions

Trust sells. It’s as simple as that. When prospects are considering which business to buy from, the biggest risk they’re weighing up is, “What if I make the wrong decision?” Making a mistake can be costly – whether that cost is actual dollars or time wasted or a missed opportunity with a better option. Prospects […]

nine word email for business growth
The one marketing email you should start sending today

What’s your plan for dealing with leads who don’t convert immediately – or at least, say, within three months? As a business coach, the answer I often hear from business owners is, “I don’t need one – they’re probably tyre kickers, anyway.” And that may well be true. For a portion of them, anyway. You […]

personal branding for business owners
Making business personal: should you be the face of your business?

For marketers, 2019 may retrospectively become known as The Year of the Personal Brand. While it is not a new idea, attaching a brand to a person and making them the face of their business is a branding strategy that has gained some real traction over the past 12 months. As a business coach, I […]

holiday proof your business
Have you holiday-proofed your business? 8 actions to help you take a break with confidence

I’m willing to bet that as a business owner, you need some time off (probably more than most). Unfortunately, you are among the least likely people to take that much needed break. A recent study performed by Prospa revealed that 57% of business owners plan to work the same (or more) hours as usual during […]

what to cull from your business in 2020
Your new year to-don’t list: things to cull from your business in 2020 for increased productivity, performance and joy

If you own a business, then I’m willing to bet that your to-do list is long enough that you could string it around your Christmas tree like tinsel. What’s more, just as you manage to cross something off, three more tasks join the queue for your ever-dividing attention. It’s a chief complaint for those I […]