About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
How to Scale Your Electrical Contracting Business Without Burning Out: Five Strategies from an Electrical Business Coach
Growing an electrical contracting business is an exciting journey, but it can also be overwhelming. Many electricians find themselves caught between managing day-to-day operations and trying to scale their business without sacrificing their well-being. As an electrical business coach, I’ve worked with countless electrical contractors who want to expand their operations while maintaining a sustainable work-life balance. Scaling successfully isn’t just about taking on more jobs; it’s about building a business that works for you, not the other way around. In this article, I’ll share five proven strategies to help you grow your electrical contracting business without burning out. I’m ...
The Biggest Hiring Mistakes Electricians Make (And How to Avoid Them)
Hiring can be one of the most exciting and challenging aspects of growing your electrical business. As you bring new team members on board, you’re not just filling a role, you’re investing in the future of your company. However, the hiring process is fraught with pitfalls, and it’s easy to make mistakes that can lead to mismatched hires, high turnover, or lost productivity. In this article, I’ll explore the most significant hiring mistakes electricians make and share practical, actionable advice to help you build a strong, cohesive team. My goal is to empower you with strategies to avoid these common ...
Hiring and Retaining A-Grade Electricians: The Competitive Edge for Electrical Contractors
If you’re an electrical contractor looking to grow your business, you’re likely familiar with the struggle of finding A-grade electricians who not only possess the technical skills but also align with your company’s values and vision. Once you’ve found them, the next challenge is keeping them engaged and motivated to stay with your business for the long haul. In this article, I’ll share insights and strategies that I recommend to my clients to help them build and maintain a winning team. As an electrical business coach, I’ve had the privilege of working with many electrical contractors who are navigating the ...
Content Marketing for Custom Builders
Content marketing is an incredible opportunity for custom builders looking to grow their business. When approached strategically, it can showcase your expertise, foster trust with potential clients, and help you stand out in a competitive industry. It’s not just about promoting your services - it’s about connecting with your audience, providing them with valuable information, and positioning your business as a trusted partner in their building journey. As a builders business coach with over two decades of experience, I’ve helped countless custom builders and tradespeople navigate the complexities of running a growing business. My approach is grounded in practical advice ...
How to Build a Custom Home Builder Brand That Attracts Premium Clients
Building a brand that attracts premium clients is both an exciting and rewarding journey. It’s not just about showcasing your work; it’s about creating a business that reflects your unique values, professionalism, and expertise. For custom home builders and construction professionals, the potential to thrive by targeting clients who appreciate quality and craftsmanship is immense. With the right strategies, you can carve out a niche that truly resonates with your ideal audience and positions your business as the go-to choice for premium projects. As a builders business coach with over two decades of experience, I’ve had the privilege of working ...
Why Your Custom Home Builder Sales Process Is Losing You Clients (And How to Fix It)
As a builders business coach specialising in the building and construction industry, I've worked with countless custom home builders who are passionate about their craft yet face hurdles in growing their businesses. One of the most common challenges I hear about is this: "Why do potential clients slip away, even after a good consultation?" If this sounds familiar, you're not alone. Many builders face this issue, even those with a steady stream of leads. The good news? There's almost always a way to fix it. When you’re in the trades or service industries—especially custom home building—your sales process is far ...
The Custom Builder’s Guide to Effective Delegation: Free Yourself to Grow Your Business
If you've ever felt overwhelmed by the sheer volume of tasks in your custom home building business, you're not alone. Many builders reach a point in their journey where their plate feels far too full, and delegation seems like an elusive concept rather than a practical solution. But let me reassure you—delegation isn’t just achievable; it’s transformative. By learning how to delegate effectively, you can create a business that thrives, free yourself from unnecessary stress, and focus on what matters most: growing your business and delivering exceptional results. Hello, my name is Ashley Thomson, and I’m a builders business coach ...
How to Create a Culture of Accountability in Your Custom Home Building Business
As a builders business coach specialising in helping builders and tradespeople thrive, I've seen firsthand how cultivating accountability can transform a custom home building business. For businesses on the rise or aiming to expand, cultivating accountability is more than a bonus—it’s a vital foundation for long-term growth and stability.If you’ve ever felt frustrated by recurring mistakes, unmet deadlines, or a lack of ownership among your team, you’re not alone. Many business owners I work with face these challenges, and I’m here to tell you there’s a way forward. Accountability is about more than holding people responsible for mistakes. It’s about ...
How to Differentiate Your Custom Home Building Business in a Competitive Market
In today’s bustling custom home building industry, it’s no surprise that many builders find themselves asking, “How can I truly stand out?” It’s a valid concern, especially as clients have more options than ever. Differentiating your business goes beyond high-quality craftsmanship—it’s about strategic positioning and understanding what makes your services unique. As a builders business coach working closely with builders and trades professionals, I’ve seen firsthand how applying targeted strategies can transform businesses, even in the most competitive markets. With years of experience in coaching construction and trades professionals, I’ve developed a deep understanding of the unique challenges these businesses ...
How Custom Home Builders Can Protect Margins from Cost Overruns
It’s a tough spot to be in, especially for those who pour their heart and soul into crafting dream homes. You might start a project with what seems like a solid budget, but as the work progresses, unforeseen costs can creep in, threatening profitability. Believe me when I say you're not alone in this—it’s a common challenge that many of my builders business coach clients share. And the good news? There are effective strategies to protect your margins, even in the most unpredictable circumstances. As a builders business coach specialising in the construction and trades industries, I’ve had the privilege ...
