If you're a contractor working in sectors like education, healthcare, industrial, retail or government, you already know that winning the right kind of work isn’t just about quoting sharply or showing up on time. It’s about building strong commercial relationships with the decision-makers who manage the properties, facilities, and projects you want to work on. That’s where Account-Based Marketing (ABM) comes in. ABM flips the traditional marketing funnel on its head. Instead of casting a wide net and trying to reach as many potential clients as possible, you focus your efforts on a select group of high-value targets (facilities managers, ...

If you’re a contractor working in the B2B space, you already know that visibility is everything. In my original article, “LinkedIn for B2B Contractors to Win Work: Template, Examples, Checklist”, I outlined a practical strategy for using LinkedIn to connect with decision-makers and win better work. Now, I want to take that advice one step further and show you how to use ChatGPT (free version only) to turn those strategies into daily actions. Whether you’re updating your profile, writing connection messages, or planning your content, ChatGPT can help you move faster and stay consistent. I’m Ashley Thomson, a business coach ...

If you're a contractor working in the B2B space, you already know that word-of-mouth and referrals can only take you so far. To win consistent, high-value work, you need to be visible to the right decision-makers and LinkedIn is the most powerful tool for that. In this guide, I’ll walk you through how to use LinkedIn strategically to grow your business. You’ll learn how to identify key contacts, what to say (and what not to say), and how to build a multi-step approach that turns cold connections into warm leads. Whether you're just starting out or scaling up, this article ...

For growing businesses in the construction, manufacturing, and distribution sectors, winning new work often comes down to building trust. Prospective clients want proof that you can deliver results, solve problems, and operate professionally. That’s where case studies come in. In this guide, I will walk you through how to create compelling case studies that attract Tier 2 and Tier 3 commercial clients, real estate investment trusts (REITs), and institutional buyers, all without relying on paid advertising. You will learn what to include, what to avoid, and how to use case studies as a powerful business-to-business prospecting tool. I will also ...

In today’s competitive B2B landscape, capability statements are a powerful tool for contractors looking to win more work, especially in sectors like manufacturing, wholesale distribution and construction trades. In my recent article, Capability Statements for B2B Contractors to Win Work: Template, Examples, Checklist, I outlined how to craft a compelling one-pager that showcases your strengths and opens doors to new opportunities. This follow-up guide shows how you can use ChatGPT (free version only) to turn that advice into practical, time-saving tasks. Whether you're building your first capability statement or refining an existing one, this article gives you the exact prompts ...

For growing businesses in construction, manufacturing, and distribution, case studies are one of the most effective tools for winning better work. In my previous article, Case Studies for B2B Contractors to Win Work: Template, Examples, Checklist, I broke down how to create compelling case studies that attract Tier 2-3 commercial clients, REITs, and institutional buyers, without relying on paid advertising. This follow-up guide shows you how to use ChatGPT (free version only) to turn that advice into action. You’ll learn how to generate case study content, structure your stories, and use AI to support your B2B prospecting efforts. I’m Ashley ...

Winning new contracts in a competitive B2B environment demands more than a glossy brochure. It requires a concise, targeted capability statement that positions you as a trusted partner and speaks directly to decision-makers. In this guide, I draw on my experience as a business coach and small business coach at Tenfold Business Coaching to explain what a capability statement is and why it matters in your prospecting efforts. You will discover the core components to include, the common pitfalls to avoid, and the best practices I’ve honed through business coaching services. Along the way, I’ll show you how to deploy ...