About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
7 steps for creating case studies that actually convert
The latest topic in our Business Marketing Essentials series is case studies. "Is your service/product/business worth my time and money?" That's the risk that stops people from buying from you. And case studies are like a virtual reality answer. Telling a story about a customer’s problem and the solutions you provided gives people a way to virtually try you on. They get a feel for what they can expect to experience when they choose to engage your business. It sounds very simple and yet so many get this marketing strategy all wrong. Too often case studies wind up being boring, ...
Get more from your Google Ads
Many of our coaching clients have driven traffic to their website by implementing search engine optimisation (SEO) and content marketing strategies. But, there’s no way around it – SEO is a long-game strategy with no guarantees. What’s more, achieving (and maintaining) a first page ranking for a the most relevant (and therefore popular) keywords can be extremely difficult, if not impossible. That’s why we advise our business clients who need to quickly drive relevant, qualified traffic to their website to consider supplementing their SEO strategy by running a Google Ads campaign. What are Google Ads? Google Ads are the pay-per-click ...
Google My Business: claiming and managing your most important digital storefront
We always advise our coaching clients that if there’s one thing they must understand about Google it is this: Google’s main focus (their ‘why’) is to help their users find exactly what they are searching for. In fact, they want to be so helpful to their users that no other search engine can compete. So far, they’re definitely kicking that goal. But to stay in that top podium position, Google cannot afford to rest on their laurels. That’s why they change things up so often – they’re always looking for new ways to be faster, more precise and more helpful ...
The Tenfold guide to Instagram Business Marketing
Did you know that the human brain processes visual information 60,000 times faster than text? Here’s another number: 1 billion. That’s the number of people using Instagram each month. And they keep signing up in droves. With those two things in mind, there’s no question that increasing your business’ profile on a visual social media platform that almost one-in-seven of the world’s consumers regularly use is a solid marketing decision. In fact, many of our coaching clients are seeing great results from their Instagram strategy – especially those in the trades. This is because there is a visual element to ...
4 ways to use the power of email marketing in your business
Ask any business owner about their morning routine and I can guarantee that one of the first things (if not the first thing) they do upon waking is pick up their smartphone… and check their email. In fact, according a survey by ExactTarget, 77% of customers prefer to receive permission-based marketing via email (that’s over social, direct mail, text or phone). Email is also famous for reportedly being 40x more effective at acquiring new customers (when compared with Facebook or Twitter). Forty times. That’s a compelling number. 7 reasons why we mentor our business coaching clients to add email to ...
LinkedIn: taking marketing from B2B to H2H (human to human)
LinkedIn. It’s the ‘middle child’ of the social media family – it doesn’t feel like it gets a lot of love and it hasn’t always been that sure about where it fits in to your marketing strategy. But this misunderstood business networking site presents an untapped opportunity for business owners - especially those operating within the business-to-business (B2B) space. I mentor my business coaching clients to incorporate LinkedIn to their marketing plan because it’s a H2H (human to human) strategy that puts you in direct contact with the people you want to do business with. LinkedIn: no longer where CV’s ...
Ultimate business marketing essentials: 7 high performing tools for marketing your business
It can be tempting as a business owner to pop marketing on your ‘to do’ list and just never get around to it. If it isn’t your ‘zone of genius’, then marketing can feel too hard, or too time consuming. Indeed, non-core business activities can often seem like they’re robbing you of time you could be spending on doing the work (you know – the thing you do that actually makes you money). BUT If you aren’t marketing your business then you are leaving money on the table. Without a steady stream of new customers, you’ll inevitably see a drop ...
Mind the gap: how business owners can bridge the divide between learning and doing
Do you have a qualification related to running your business? While plenty of business owners have certifications, qualifications and/or extensive experience in what their business offers (eg an apprenticeship in a trade), hardly any have any formal training in how to deliver it (eg a business degree). Business owners are do-ers… When they inevitably come up against a gap in their knowledge, most scrappy business owners will learn ‘just enough’ of the required skill (usually via The School of Life) to scrape across the divide and keep running. And there’s nothing wrong with that. But… There are limits to ...
Negotiation: the non-negotiable business skill
For many of us, the word ‘negotiation’ conjures up images of mobsters in pin-striped suits, smoking cigars and shaking hands on shady deals. No one wants to be that guy. Thing is, we negotiate our way through almost every day of our lives. Ever made dinner plans with friends? Convinced the kids to shut down the X-box? Tussled over ownership of the remote? Any time you have had to compromise is an example of a negotiation. As expert negotiator, Chester L Karrass, famously said: “In business, as in life, you don’t get what you deserve, you get what you negotiate.” So, ...
Employee vs contractor: are you 100% certain you know the difference?
On paper, the line between employee and contractor seems very clear. An employee works for your business as a part of your business. As their employer, you are responsible for paying their taxes and superannuation, as well as providing paid leave and other entitlements. A contractor, on the other hand, supplies services to your business through their own business. They are responsible for their own tax and super arrangements and do not receive any employee entitlements. All good, right? Absolutely. Well, that is, until we’re looking at these things in person. Then it’s a little less clear-cut. The gig’s up: ...
