About the Author: Ashley Thomson

Ashley Thomson
Meet Ashley Thomson, the dynamic mind behind Tenfold Coaching, a leading business coaching firm based in Melbourne, Australia. With an illustrious career spanning over two decades, Ashley has emerged as a prominent figure in the business coaching arena, transforming businesses and guiding them toward unparalleled success.

Professional Journey

Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Succession Planning for Trades and SME Businesses: How to Prepare Your #2 to Run the Day-to-Day

When I talk to owners of established trade, construction and manufacturing businesses, one theme comes up again and again. They want to step back from the business without everything falling apart. They want a second-in-command who can run day-to-day operations. They want a leadership bench they can rely on. And they want a succession plan that actually works in a small business environment, not a corporate textbook. Succession planning for a small business is different. You don’t have layers of management. You don’t have HR departments grooming future leaders. You have a handful of key people, usually promoted from within, ...

By |February 12, 2026|Categories: Leadership|Tags: |0 Comments

How to Turn a Great Operator Into a Strong Leader in 2026: Real Examples and Practical AI Prompts for Developing Managers

When an owner tells me they’ve promoted an operator to manager and it isn’t going smoothly, I’m never surprised. It’s one of the most common challenges I see in established trade, construction and manufacturing businesses. A great operator is reliable, technically strong and trusted by the team. But the moment they step into leadership, the job changes. They’re no longer measured by what they can do with their own hands. They’re measured by how well they get results through others. That shift is where most new managers struggle. They haven’t been taught how to develop a manager mindset. They haven’t ...

By |February 10, 2026|Categories: Leadership|Tags: |0 Comments

Leadership Training for Your Senior Team: What SME Owner-Operators Should Expect from a Business Coach

As a business coach working with owner-operators across trades, construction and manufacturing, I see a consistent pattern. Owners want their senior team to step up. They want their operations, service, and project managers to take greater ownership, lead their teams more effectively, and deliver results without constant oversight. They’re not looking for motivational posters or personality profiling. They want practical leadership training for managers that improves execution and reduces people problems. If you’re an owner with employees on payroll, you’ve probably already invested in tools, systems and processes. But if your managers aren’t using those tools properly, or if they’re ...

By |February 5, 2026|Categories: Leadership|Tags: |0 Comments

How to Choose a Coach for Your Ops Manager, Service Manager or Team Leader: A Practical Checklist for Business Owners

When owners ask me how to choose a business coach for their operations manager, service manager or team leader, they are usually at a familiar crossroads. The business has grown, the workload has increased, and the owner is carrying too much of the operational load. The manager is capable but inconsistent. They need to step up, take more ownership and lead their team with confidence. That shift rarely happens on its own. It needs structured development, accountability, and commercial guidance that align with the realities of construction, the trades, and manufacturing. In this article, I explain how to choose a ...

By |February 3, 2026|Categories: Leadership|Tags: |0 Comments

Management Training vs Business Coaching: Which One Does Your Business Need?

When an owner tells me they need their operations manager, service manager or project manager to step up, the next question usually follows quickly. Should I put them through management training or invest in business coaching? It is a fair question. Both options sound similar, both promise better performance, and both are common in construction, trades and manufacturing. But they deliver very different outcomes. In this article, I break down the difference in practical, commercial terms. I work with owners who want fewer people issues, stronger accountability and more reliable execution. If that is what you want from your managers, ...

By |January 29, 2026|Categories: Leadership|Tags: |0 Comments

Coaching for Managers in Small–Medium Businesses: What It Is, Who It’s For, and How It Works

This is part 1 of our “Coaching for Managers in Small–Medium Businesses to Level Up” series. I work with businesses to scale up and an integral function is having a high-performing team. That means the supervisor, ops manager, or service manager knows how to lead well and hold standards. In this first article, I’ll explain how coaching for managers is practical: what it is, who it’s for, and the cadence that makes it work in real trades, building and manufacturing businesses. When an owner invests in management and leadership coaching for an employee, the goal isn’t “better vibes”. It’s ...

By |January 27, 2026|Categories: Leadership|Tags: |0 Comments

Victoria’s Inflation Outlook 2026: CPI, Cost-of-Living and the Flow-On Effects to Pricing and Demand

This article is the final chapter in Tenfold’s Victoria’s Economy 2026 series for owners in construction, trades and manufacturing. Throughout the series, we’ve explored labour pressures, credit conditions, business confidence, supply chains and infrastructure spending. This final instalment brings everything together by examining the economic force that shapes pricing, wages, demand and profitability more than any other: inflation. Inflation affects every decision a business makes - from quoting and purchasing to hiring and investment. As a business coach working with Victorian tradies, builders and manufacturers, I see how inflation influences behaviour long before it shows up in the data. When ...

By |January 22, 2026|Categories: Strategy|Tags: |0 Comments

Victoria’s Supply Chain 2026: Imports, Lead Times and Pricing Risk for Construction and Manufacturing Inputs

This article is part of Tenfold’s Victoria’s Economy 2026 series for owners in construction, trades and manufacturing. Earlier instalments explored labour, credit conditions, business confidence and infrastructure spending. This article turns to a topic that quietly shapes margins, scheduling and project delivery: supply chains. After several years of volatility, 2026 brings something many Victorian SMEs haven’t felt in a long time: stability. As a business coach working with Victorian tradies, builders and manufacturers, I see how supply chain conditions directly influence profitability. When lead times blow out, jobs stall. When pricing jumps unexpectedly, margins shrink. When materials arrive late or ...

By |January 19, 2026|Categories: Strategy|Tags: |0 Comments

Victoria’s Business Confidence 2026: Investment Intentions and What They Signal for Demand in Construction and Manufacturing

This article is part of Tenfold’s Victoria’s Economy 2026 series for owners in construction, trades and manufacturing. In earlier instalments, we explored labour pressures, credit conditions, business risk and infrastructure spending. This article turns to a topic that ties all of those threads together: business confidence. Confidence shapes investment, hiring, purchasing and project decisions - and in 2026, it’s one of the clearest indicators of where demand is heading. As a business coach working with Victorian trades, builders and manufacturers, I see firsthand how confidence influences behaviour long before the data shows it. When owners feel optimistic, they invest in ...

By |January 15, 2026|Categories: Strategy|Tags: |0 Comments

Victoria’s Infrastructure and Procurement 2026: Where Public Work Is Flowing and How Contractors Get Selected

This article is part of Tenfold’s Victoria’s Economy 2026 series for owners in construction, trades and manufacturing. Earlier articles explored labour, credit conditions and business risk. This instalment focuses on a topic that shapes demand across the entire sector: government infrastructure spending and procurement. Public works remain one of the most stable sources of activity in Victoria, and understanding where funding flows (and how contractors are selected) helps businesses plan capacity, pricing, and investment with confidence. As a business coach working with Victorian trades, builders, and manufacturers, I see how government support can stabilise revenue, smooth out seasonal fluctuations, and ...

By |January 12, 2026|Categories: Strategy|Tags: |0 Comments
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