Your Google search ranking is at risk!

About the Author: Ashley Thomson
Ashley Thomson

Key points:

  • Changes to Google search results
  • How to test if your website is mobile-friendly
  • What to do to get higher ranking with Google

On 21st April, Google changed the way they rank websites. The new ranking algorithm takes into consideration a website’s mobile optimisation – that is to say, how easy your site is for people to use on their smart phones. Does that really matter? Yes! With over 70% of search being done on phones, if your website isn’t mobile-friendly, Google is going to penalise it with lower rankings.

Testing, testing, 123…

So, how do you test if your website is mobile-friendly? The easiest way is to pick up your phone and check.  Don’t have your phone handy? That’s ok, you can check on your desktop: go to your website and drag the bottom corner of the window to shrink the size. If the format of the site changes, then that’s a good sign that your site is responsive.

If your website is not mobile, it might be time to consider an upgrade.

Boost your Google ranking

Who better to ask for advice on how to boost your Google ranking than Google themselves? Here’s the advice the give (freely!) that you can use to make sure your website is doing the right things to get ranked and visited:
How to Improve Your Website’s Google Ranking

If you’re interested in a more comprehensive guide on how to improve your Google rankings, we recommend you check out this guide by the very savvy Neil Patel here: Step-by-step Guide on Improving Your Google Rankings 

Um, can you repeat that last part… s l o w l y?

Still not sure sure what all this means? You’re not alone. Speak to your Tenfold business coach and they can put you in touch with an expert who will help.

Image Courtesy: Simon Steinberger, Released into the public domain | Pixabay