About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
How Residential Builders Can Use Instagram to Attract High-Quality Leads (Without Spending a Cent)
Instagram has evolved into a powerhouse for residential builders who want to stand out and connect with ready-to-build clients, all without spending a dollar on ads. By harnessing the free tools Instagram offers (even if you’re on a modest marketing budget), you can attract homeowners who match your ideal profile, are serious about building, and have the budget to make it happen. I’m Ashley Thomson, a construction business coach at Tenfold Coaching, where I specialise in helping builders grow profitably and sustainably. You can learn more about my approach and background here. Top of Funnel: Building Awareness At the awareness ...
Wages and Super Just Went Up – Here’s What Tradie Business Owners Need To Know
If you’re running a growing trade business, you’ve probably already heard the news: as of 1 July 2025, the minimum wage and superannuation guarantee have both increased. And if you’re like many of the business owners I coach, you’re asking the right question: what does this mean for my business? Let me say this upfront: these changes don’t have to be a setback. In fact, with the right approach, they can be an opportunity to tighten your operations, strengthen your team, and reinforce your position as a professional, profitable business. As a tradie business coach, I partner with established tradespeople ...
Building Demand: How Migration and Household Changes Will Shape Demand for Builders
If you are running a growing construction business in Australia, you've probably noticed that the market no longer looks the same. You might have had a few clients ask for smaller homes with more efficient layouts, or perhaps you've noticed a shift in the types of enquiries, with more interest in dual occupancy builds or townhouses and less in sprawling family homes. You're not imagining it. The demand for residential construction is changing, driven by some significant demographic shifts across the country. As a construction business coach in Australia, I work with builders across the country who are navigating these ...
How to Improve Profit Margins in a Plumbing Business: Advice from a Plumbing Business Coach
If your plumbing business is experiencing growth but your profit margins are not increasing at the same pace, you are not alone. Many owner-operators find themselves in this exact situation. The good news is that with the right strategies, you can improve your profit margins without compromising on quality or overburdening your team. In this article, I will share practical advice based on what has worked for the top-performing plumbing contractors I coach via plumbing business coaching. Hi, I am Ashley Thomson, a plumbing business coach at Tenfold Business Coaching. I work with established trade businesses across Australia to help ...
Why Plumbers at $750K+ Must Systemise to Scale: Avoid the Growth Trap
If your plumbing business is turning over $750,000 or more, you’re already doing a lot right. You’ve built a solid team, you’re winning work, and you’ve developed a reputation that truly gets you noticed in the industry. But here’s the key point: what helped you reach this level won’t necessarily get you to the next stage of growth. In fact, without implementing the right systems and processes, growth can become a trap, leading to increased stress, longer hours, and lower profits. I’ve coached dozens of plumbing contractors through this exact stage, and I can tell you that systemisation is the ...
Essential Leadership Skills for Custom Home Builders: How to Lead with Confidence
If you are a custom home builder who is growing your business or preparing for that next significant leap, you may have found yourself asking, “How do I lead my team with greater confidence?” This is a question I frequently encounter from builders who are excellent with their tools but feel less assured when it comes to managing people, making strategic decisions, or fully embracing the role of a business owner. You are certainly not alone. Many of the builders I coach began their journeys motivated by a passion for constructing quality homes, rather than necessarily for leading teams or ...
Building a High-Performing Team: The Key to Scaling Your Custom Home Building Business
If you find yourself deeply engaged in the growth of your custom home building business, it is likely that you have asked yourself the critical question: “How can I assemble a team capable of delivering the same level of quality that I provide, while not needing to be present on every site on a daily basis?” This is a question I frequently encounter from ambitious builders who are eager to expand their operations yet feel constrained by the routine tasks they manage each day. As a business coach in the construction industry, I collaborate with builders who have already achieved ...
Is Your Construction Business Built for the Next Decade of Housing Demand?
The Australian housing market is currently experiencing significant shifts, and builders who do not adapt risk falling behind. Detached houses are no longer the standard option, as medium-density housing is gaining increased prominence. Flats now make up 31% of newly constructed buildings, compared to just 16% of the existing housing stock. This evolution signifies a major change in the way Australians live, presenting a blend of challenges and opportunities for construction businesses. For builders operating within the revenue range of $3 million to $10 million, the question is not solely about keeping up; it is about getting ahead. A construction ...
Builder’s Guide to Strategic Growth: Capitalising on Infill and KDRB Demand
Demand is Shifting Inward The residential construction landscape in Australia is shifting inward. As greenfield land releases become scarce and property owners seek modern, customised homes in their existing suburbs, demand for knock-down rebuilds (KDRBs) and infill development is rising. Builders who position themselves strategically in this market can secure high-value work while optimising long-term growth. In recent years, the landscape of residential housing has witnessed significant shifts, particularly in how prospective buyers approach their housing needs. Traditional detached home construction, once the cornerstone of growth in greenfield estates, has thrived on the fringes of expanding urban areas. However, with ...
Pricing for Profit in a Housing Shortage: Action Smart Builders Can Take Now
The Pressure Cooker Market Australia’s housing market is under immense pressure. According to the latest HIA forecast, the nation needs to construct over 205,000 homes annually to meet demand, yet only 175,000 homes began construction in 2023. This shortfall has led to a spike in demand for residential builders, especially those specialising in knock-down rebuilds and custom homes in established suburbs where land is limited. For builders in this space, there’s no shortage of work available. Inquiries are flooding in, and projects are stacking up for months, sometimes years. However, being busy doesn’t equate to being profitable. Without a strategic ...
