About the Author: Ashley Thomson
Professional Journey
Ashley started in business improvement in 1998, working for an Australian consulting company. He honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him practical insights into the workings of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
AI for B2B Contractors: Use AI for Proposal Writing to Win Maintenance and Minor Works
This guide builds upon the insights originally presented in Tenfold Business Coaching’s article titled "Proposal Writing for B2B Contractors: Win Maintenance and Minor Works." Its purpose is to demonstrate how you can leverage ChatGPT, specifically the free version, to transform that expert advice into practical, actionable tasks. Importantly, this process requires no complex integrations or automation tools - only the use of intelligently crafted prompts and clear instructions. By following this approach, contractors and business owners can streamline their proposal writing process, improve the effectiveness of their bids, and ultimately increase their chances of winning maintenance and minor works contracts. ...
Proposal Writing for B2B Contractors: Win Maintenance and Minor Works
I coach growing trades businesses every day. If your business wants more predictable wins from Facilities Managers, Property Managers, Strata Managers, and Tier 2–3 builders, this is a practical, step-by-step playbook showing how to write proposals for maintenance and minor works that get approved faster, protect margins, and reduce rework. No fluff, no theory-heavy lectures, just what works in the field. Who this guide is for and what you will get This guide is designed for owner-operators and leaders of electrical, HVAC, plumbing, fire services, and commercial maintenance businesses that sell B2B to the education, healthcare, industrial, retail, and government ...
Have You Outgrown Your Business Coach? How to Tell and What to Do Next
As a business coach working with established firms at Tenfold Business Coaching, I’ve seen a common pattern among successful business owners. They start with a coach who helps them build momentum, set goals, and stay accountable. However, as their business expands, they start to feel a disconnect. The advice that once felt sharp now feels generic. The strategies that once delivered results now seem outdated. If that sounds familiar, you might be wondering whether you’ve outgrown your business coach. Let me reassure you that this is not a failure. It’s a sign of progress. Outgrowing your coach is a natural ...
AI for B2B Contractors: Use AI to Build a Go/No-Go Framework for Tenders
As a small business coach at Tenfold Business Coaching, I’ve helped countless contractors win profitable tenders with a proven go/no-go framework. In my original article “Only Bid to Win: A Contractor’s Go/No-Go Framework for Tenders”, I shared clear decision rules, scoring matrices and checklists. Today, I’ll show you how to use the free version of ChatGPT to turn each step into actionable tasks. You’ll learn simple prompts to draft criteria, build templates and reflect on your pipeline - all without complex integrations. Why a Tender Go/No-Go Framework Matters Every day, your business is likely to encounter numerous tender opportunities across ...
Only Bid to Win: A Contractor’s Go/No-Go Framework for Tenders
As a small business coach based in Australia, I understand how tempting it can be for contractors and construction firms to pursue every tender opportunity that comes their way. The desire to expand revenue, enhance your reputation in the industry, and demonstrate your building expertise is strong. However, chasing after every project without careful consideration can lead to eroded profit margins and a reduced success rate for tenders. In this comprehensive guide, I will introduce you to a proven bid/no-bid framework designed specifically to safeguard your profits and boost your success rate in competitive tenders. You will discover clear decision ...
AI for B2B Contractors for Account-Based Marketing for FMs: Prompts, Workflows, Templates
I recently published an article on Tenfold Business Coaching’s Insights that explores how contractors can use Account-Based Marketing (ABM) to connect with facilities managers, property managers and other decision-makers. In this follow-up piece, I’ll show you exactly how a small business owner can leverage the free version of ChatGPT to turn each step of that ABM approach into actionable tasks. You’ll find ready-to-use prompts, workflows and templates to get started today. This guide mirrors the structure and headings of the original post to make it easy for you to apply AI-driven insights alongside proven ABM strategies. I’ll summarise each section, ...
![Account-Based Marketing (ABM) for Contractors: Connect with Facilities & Property Managers [Template, Examples, Checklist] | Tenfold Business Coaching](https://tenfoldcoaching.com.au/wp-content/uploads/2025/09/Account-Based-Marketing-ABM-for-Contractors-Connect-with-Facilities-Property-Managers-Template-Examples-Checklist-320x202.png.webp)
Account-Based Marketing (ABM) for Contractors: Connect with Facilities & Property Managers [Template, Examples, Checklist]
If you're a contractor working in sectors like education, healthcare, industrial, retail or government, you already know that winning the right kind of work isn’t just about quoting sharply or showing up on time. It’s about building strong commercial relationships with the decision-makers who manage the properties, facilities, and projects you want to work on. That’s where Account-Based Marketing (ABM) comes in. ABM flips the traditional marketing funnel on its head. Instead of casting a wide net and trying to reach as many potential clients as possible, you focus your efforts on a select group of high-value targets (facilities managers, ...
AI for B2B Contractors to Win Work: LinkedIn Prompts, Workflows, Templates
If you’re a contractor working in the B2B space, you already know that visibility is everything. In my original article, “LinkedIn for B2B Contractors to Win Work: Template, Examples, Checklist”, I outlined a practical strategy for using LinkedIn to connect with decision-makers and win better work. Now, I want to take that advice one step further and show you how to use ChatGPT (free version only) to turn those strategies into daily actions. Whether you’re updating your profile, writing connection messages, or planning your content, ChatGPT can help you move faster and stay consistent. I’m Ashley Thomson, a business coach ...
LinkedIn for B2B Contractors to Win Work: Template, Examples, Checklist
If you're a contractor working in the B2B space, you already know that word-of-mouth and referrals can only take you so far. To win consistent, high-value work, you need to be visible to the right decision-makers and LinkedIn is the most powerful tool for that. In this guide, I’ll walk you through how to use LinkedIn strategically to grow your business. You’ll learn how to identify key contacts, what to say (and what not to say), and how to build a multi-step approach that turns cold connections into warm leads. Whether you're just starting out or scaling up, this article ...
Case Studies for B2B Contractors to Win Work: Template, Examples, Checklist
For growing businesses in the construction, manufacturing, and distribution sectors, winning new work often comes down to building trust. Prospective clients want proof that you can deliver results, solve problems, and operate professionally. That’s where case studies come in. In this guide, I will walk you through how to create compelling case studies that attract Tier 2 and Tier 3 commercial clients, real estate investment trusts (REITs), and institutional buyers, all without relying on paid advertising. You will learn what to include, what to avoid, and how to use case studies as a powerful business-to-business prospecting tool. I will also ...
