Tiger Tribe is a children’s toy and activities wholesaler that I co-founded with my wife, Naomi, in 2007. We distribute nationally to over 800 retailers across Australia and we also export globally to over 30 countries. I lead the sales and marketing division of the business; it’s an integral role especially as we continue to grow the business.
I needed to become the leader my business needs
I decided to take on business coaching in 2017 because I recognised that I needed to improve my time management and organisational skills. I also wanted to be a stronger leader for my team and I was looking for specific support to develop that skill.
I was very clear on what I wanted out of mentoring. When I spoke with Tenfold, I could see that the coaching program would be tailored to my specific requirements.
Coaching gets results
Over the last 12 months of coaching with Tenfold, I have become a lot more aware of my management style. In the past, I would have avoided or procrastinated; now I have become a lot more proactive. I’ve also learned how to be more planned and structured in my approach to goals; as a result of this, I am a stronger leader.
During my time with my Tenfold coach, we also focused on sharpening my organisational skills to be more effective in my people leadership. The greatest benefit of this has been for my team. They are now much clearer about their roles and what they need to manage. My Tenfold coach taught me strategies to manage sales activities and priorities, which I have been able to roll out to the team. This leads to creating a more positive workplace for everyone as it gives everyone direction and makes them more productive.
Using a coaching firm meant I had access to a wide range of skills, such as accounting and business management. My coach also brought an encouraging and insightful level of support on a very individual level. Together we worked on how to make best use of my strengths and to offset areas where I wasn’t as strong.
We’re now positioned for strategic growth
Going forward, I feel like the business is in a good position for strategic growth. We plan to embrace more technology and become even more efficient as we expand sales through our distributor network and our online channel.
Working with Tenfold Business Coaching has well and truly been what I expected from a business mentor and has been a very rewarding experience.
Tenfold Business Coaching is an award-winning team with commercial experience across a variety of industries. Read about other clients we work with:
Diccon Voller – Voller Builders
Narelle Wyrsch – Burwood Plumbing