I run a life coaching and executive business training company. I’ve been working with Ashley for twelve months.
The biggest benefit of working with Ashley has been making more money. Putting systems into the business meant we have better people; because we have better people we’re more successful; because we’re more successful we make more money. We did $270k the financial year before last, and last financial year we did nearly $1.2m.
I started working with Ashley because I’d just gone through a disappointing experience with a team member, and it just showed me that my business model was flawed. I didn’t have a business, I just had me. Me turning up every day doing the job – if I went away, my business shut down.
I knew that what was missing was the systematic approach to my business. It was so random – just whatever happened on the day. It was a very reactive business. I knew we could be doing so much better.
It is a business now and not just me having a job. I’m a lot more focused. I know where my time and energy needs to be spent. The major change is I understand I’m not in a coaching business – I’m in a sales business.
Coaching has had a big impact on my vision for the business and what it’s capable of doing. I think I’m only just starting to see how big this can be. When I started it was a hobby – something to do. As a female leader, I knew I could achieve more with the right business coach. Now, the sky’s the limit. I’m far more ambitious now about what I want to create.
When I first started, my goal was to have fun, to have an adventure. I outgrew that quickly. Now, my goal is to be the number one provider of executive business and life coaching services in Australia.
It’s lovely to have someone to collaborate with. The one thing that Ashley really brings that I lack is that he keeps going at me about the franchise. I think I would have thrown in the towel months ago with me. He kept coming back to it, and thank God he did – he saw something there that took me months to see, and now that I can see it I think wow, why didn’t I see it before. His diligence has made the difference – otherwise we’d still be selling low-end programs and now the sky’s the limit.
The outside perspective on the business is essential. I’m in this all the time, I never get away from it. I need someone who just sees the business, and whose only agenda is keeping me on track with the business.
It’s very really valuable to have someone who’s seen the vision of the business better than I could, and hasn’t given up on it. He’s helped me see a bigger picture of what we could do than I could see. I didn’t see it as being real, but he did, and now it is becoming real.
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