Testimonial from Cathy Thesing
The Melbourne Dietetic Centre

I have a small business, dietetic consulting. We do one on one consulting, consulting to nursing homes and hospitals, and working with city councils for meal services review. I’ve been working with Ashley for over three years now.

I decided to start working with Ashley because we needed advice, support, information on structuring, and accountability. The accountability is the ongoing thing that makes it attractive to me. I feel a lot more in control these days. When I started coaching, I had a job, not a business.

There have been a lot of benefits – realising my business doesn’t have to be a job, bigger ideas and aspirations. I now work on different areas of the business – I used to work in the business, but now I spend half a day working as a dietitian per week, and rest of my time working on my other responsibilities.

I now think of the business differently. I work on the business rather than in it, and I can see it becoming something independent of me that I don’t need to be involved in every day. Before I started working with Ashley, there was no concept in my mind that that was even possible.

Working on systems has given the business stability, consistency, reliability and professionalism. It’s taken a lot of the stress out of the business. I don’t have to do so much of the work myself, correcting errors. It’s made the team more cohesive.

Our bottom line has at least doubled. Coaching has paid for itself many a time. We set a five year goal when we started working together, and we’re on track to reach that.

In the past, my goals were just to get the work done and be reasonably efficient. Now the business can be bigger than I ever thought it could be. The goals now are much larger, broader and more exciting.

Learn more about The Melbourne Dietetic Centre by visiting their website at www.mdcnutrition.com.au