Relevant experience for business coaching success
Lee’s real-world experience in leading successful businesses is not only relevant but necessary for coaching.
General Manager | Chameleon Customer Contact
Managed a $25m portfolio spanning Australia & New Zealand representing major Tier 1 brands such as Vodafone, Toyota and AGL. As general manager, Lee was responsible for improving the overall business functions, developing senior managers and leading the executive team, managing budgets, developing strategic plans and communicating the businesses goals.
Under his leadership, the business achieved its most effective growth period of its 8 year history with a 212% increase in revenue over a 4-year period.
How this experience applies in business coaching: Lee coaches clients on how to lead businesses in highly competitive markets. His experience in developing strategies and following through to completion enables Lee to help clients set priorities and manage their time effectively.
National Sales Manager | The Smart Group
Led a national team of salespeople representing some of largest blue chip organisations in Australia. As a National Sales Manager, Lee’s role was to directly ensure the profitability and growth of all campaigns within his portfolio.
Through the use of creativity and having a thorough knowledge of best practice sales processes, Lee delivered innovative sales tactics to deliver success year on year.
How this experience applies in business coaching: Lee draws on proven sales techniques and adapts them to suit people who aren’t comfortable selling. He helps business owners set realistic targets and clear actions, which helps avoid wasting time on activities that don’t move the business toward its goals.
Co-Founder + General Manager | Tolga Estate Australian Black Garlic
This start-up business established itself as a premium player in the FMCG space and the Australian innovator in its category. Used by leading chefs, the product features in many exclusive restaurants and is stocked across high-end grocery and retail stores across Australia and exports to South East Asia.
How this experience applies in business coaching: Having taken a business from concept to “grown up”, Lee coaches clients across all stages of the business lifecycle.
State Sales Manager | Direct Sales & Promotions
As sales manager for one of the largest state markets, Lee oversaw the successful roll-out of a transformative sales system, backed by streamlined processes. Lee was recognised as the key driver behind the company’s most successful period in its history in both top-line growth and bottom-line profitability.
How this experience applies in business coaching: The advantage of an objective outsider means Lee can spot where the bottlenecks are in a client’s business, whether they’re occurring in the office, in the field and on job sites. Lee advises clients on how to work efficiently by simplifying some areas of the businesses and strengthening others to optimise productivity.