Relevant professional experience for coaching business clients
Ashley draws on his experience in diverse businesses to improve functions that are essential to business growth; finance and resource management, marketing and sales, operations, strategic planning and leadership.
Convergence Task Force Manager | Show Ads
Facilitated the development of a new 200+ person business unit, integrating cross-functional team.
Design of a new strategy and structure for Show Ads and development of a transition plan to move toward the new business model.
Ashley was responsible for improving the converging core business functions and setting the strategic direction.
With canny financial modelling, Ashley developed a plan for a $56M internal pre-press service centre to service all PMP businesses.
How this experience applies in business coaching: Ashley coaches clients to identify expansion opportunities for mature businesses in highly competitive markets. He uses his knowledge of complex financial structures to provide agile financial models for clients so they can predict how changes will impact their business.
Project Manager – Business Development Unit | NewsCorp – PMP Print
Ashley was responsible for analysing multiple marketing departments’ performance, identified relevant benchmarks versus industry best practice and quantified potential cost savings. He developed and implement communication solutions for clients with annual budgets greater than $5M.
How this experience applies in business coaching: Many businesses struggle with too much data and not knowing what they should pay attention to versus what to ignore. Ashley uses his experience to coach clients on differentiating noise (distractions) from signals (key business drivers).
Business Improvement Executive | Canberra Press
First-hand experience in manufacturing and distribution, Ashley was responsible for identifying efficiency improvements in the factory and logistics functions to reduce wastage, improve DIFOT and reduce unit production costs.
How this experience applies in business coaching: Ashley uses his engineering qualifications and real-world manufacturing experience to apply a “first principles” approach to identifying problem sources and developing simplified solutions that can be scaled in line with business growth.