Making business personal: should you be the face of your business?
For marketers, 2019 may retrospectively become known as The Year of the Personal Brand. While it is not a new ...
Attracting new customers is still the best way to grow your business
In my time as a business coach, I’ve observed (and weighed in on) many a debate around whether business owners ...
Blog writing 101: Essentials for planning and writing your first post
Confession time: even as an experienced business coach, I used to find blogging quite challenging. I spent way too many ...
Does your business really need a blog? Five hard-to-ignore benefits of content marketing
“Ugh.” That’s the actual noise many business owners make when I bring up blogging. And I get it. Committing to ...
Branding is more than a logo: 5 steps for growing your business into a brand
How much is a logo? Any graphic designer worth their Mac will tell you that this is often the first ...
How a focus on customer experience drives business growth
Have you ever thought about the journey a customer goes on when they do business with you? According to business ...
Managing your SEO like a Pro: how taking the wheel protects your investment
SEO. One of those mysterious tech TLAs (Three Letter Acronyms). As a business coach, whenever I discuss outsourcing search ...
7 steps for creating case studies that actually convert
The latest topic in our Business Marketing Essentials series is case studies. "Is your service/product/business worth my time and money?" ...
Get more from your Google Ads
Many of our coaching clients have driven traffic to their website by implementing search engine optimisation (SEO) and content marketing ...
Google My Business: claiming and managing your most important digital storefront
We always advise our coaching clients that if there’s one thing they must understand about Google it is this: Google’s ...