LinkedIn: taking marketing from B2B to H2H (human to human)
LinkedIn. It’s the ‘middle child’ of the social media family – it doesn’t feel like it gets a lot of ...
Ultimate business marketing essentials: 7 high performing tools for marketing your business
It can be tempting as a business owner to pop marketing on your ‘to do’ list and just never get ...
What’s your ‘secret sauce’? Uncovering your business’ USP
What makes you so special? Why should customers choose your business over all the others out there doing the same ...
The age of the flywheel: putting the customer back at the centre of your growth strategy
Last week we reviewed how funnels work to move customers through your sales process. Why? First, because it’s always a ...
Getting from A-B: How split testing can strengthen your small business marketing efforts
Do you know what kinds of offers your customers are likely to respond to? Can you pinpoint the optimal day/time ...
Networking: It’s not just a game for suits
If you are a business owner who walks into a room feeling confident and makes 10 new connections easily before ...
Once upon a time… A small business owners’ guide to telling their brand story
Humans have always responded to storytelling. It creates a sense of belonging and connection to the past. For as long ...
9 Super Useful Tools to for High Performing and Converting Websites
It's one thing to have a website for your small business, it's another thing entirely to have a website that ...
Can’t buy me love: A small business owner’s guide to boosting positive online reviews
"Any business that has delighted customers has a salesforce out there. You don't have to pay them, you don't see them, but they're talking to people all the time." - Warren Buffet In my previous blog,
Saving Face(book): Zuckerberg teaches small businesses how NOT to deal with negative publicity
When the recent Cambridge Analytica scandal broke and Mark Zuckerberg started appearing in the same sentence as “major breach of trust”, the face behind Facebook (whose bread and butter is conversation) seemed to have developed a curious cas...