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Meet Business Coach Arjen van den Broek

With a solid and diverse background in business, Arjen (“Ar-i-an”) has the skills you need in a business coach. He has spent his career working on getting the best out of businesses and the people who run them.

Arjen is an accomplished teacher of sales techniques, and has a passion for getting the bottom of mindset challenges in his clients. He is our expert on industrial relations and HR questions, and he has coached businesses from hire companies to finance brokers to mechanics to software developers.

Dutch by birth, Arjen has travelled the world and found that Australia is the place to be.
In 1999, Arjen and his wife bought a struggling cafe on the Mornington Peninsula and turned it into a profitable business. They sold their cafe two years later, but Arjen’s love of small business was kindled and it was here he made his first steps toward business coaching.

His background includes working with Wurth Australia, WorkPac and Lantrak. Arjen moved into sales, as a territory representative for the Australian arm of a multinational agricultural machinery company. He discovered that while he loved sales, he loved teaching others to sell even more.  Arjen has a combined ten years of experience in selling and training others to sell.

Arjen then moved into HR, and managed human resources at a large recruitment company, before taking over management of the business centre for the organisation. It was then that the opportunity to join the Tenfold Business Coaching team came up, and he came on board as a business coach.

Read more about Arjen’s professional experience on his LinkedIn profile.