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Marketing

Google’s core algorithm updates and how they affect your business website ranking

In 2002, business directories in Australia such as the Yellow Pages turned over about $800M. That was a massive chunk of Telstra’s bottom line at the time and about 10% of an estimated $8.9b Australian ad market. They even inspired a crude form of search optimisation: start your business name with an A or even […]

A business coach reviews the top 5 CRM systems for Australian businesses

If sales are the lifeblood of a business, then a CRM is the heart that pumps sales and keeps the pulse strong. In my role as a coach and mentor to businesses in a wide range of industries, from manufacturing to marketing, from trades to trainers, I’ve seen the good, the bad and the ugly […]

Map to public relations for business
A roadmap for PR success: tools and tips to get you started

In our last blog on public relations for business owners, we explored how PR can power up your marketing strategy. In summary: PR is free (apart from the elbow grease) and it’ll build your authority and credibility more effectively than paid promotional activities. To get you to the start line, we also had you do […]

Public Relations PR for business owners
PR: There may be no such thing as bad press, but here’s our guide for how business owners can drum up the good stuff

Public relations. It’s a term that conjures up images of stressed-out people shouting into mobile devices, trying to keep some celebrity or politician’s misdemeanours out of the press by distracting the public with a photo-op of them hugging a puppy. Public relations (or PR) is so much more than reputational damage control. In fact, a […]

business coach tips for entering business awards
This one marketing hook can skyrocket your brand and increase your sales conversions

Trust sells. It’s as simple as that. When prospects are considering which business to buy from, the biggest risk they’re weighing up is, “What if I make the wrong decision?” Making a mistake can be costly – whether that cost is actual dollars or time wasted or a missed opportunity with a better option. Prospects […]

nine word email for business growth
The one marketing email you should start sending today

What’s your plan for dealing with leads who don’t convert immediately – or at least, say, within three months? As a business coach, the answer I often hear from business owners is, “I don’t need one – they’re probably tyre kickers, anyway.” And that may well be true. For a portion of them, anyway. You […]

personal branding for business owners
Making business personal: should you be the face of your business?

For marketers, 2019 may retrospectively become known as The Year of the Personal Brand. While it is not a new idea, attaching a brand to a person and making them the face of their business is a branding strategy that has gained some real traction over the past 12 months. As a business coach, I […]

attract new customers to grow your business
Attracting new customers is still the best way to grow your business

In my time as a business coach, I’ve observed (and weighed in on) many a debate around whether business owners should focus more on customer retention or customer acquisition as the best way to achieve business growth. Fact is, both of these marketing activities are extremely important. It’s not hard to understand that it is […]

writing a business blog
Blog writing 101: Essentials for planning and writing your first post

Confession time: even as an experienced business coach, I used to find blogging quite challenging. I spent way too many writing sessions having a ‘The Good, The Bad and The Ugly’ style stand-off with my enemies – the blinking cursor and the blank page. In some ways that’s a good thing – especially for my […]

building the case for business blogs
Does your business really need a blog? Five hard-to-ignore benefits of content marketing

“Ugh.” That’s the actual noise many business owners make when I bring up blogging. And I get it. Committing to a content strategy can seem like a very unappealing task if you feel like you’ve already got enough items weighing down your to-do list. And if writing just isn’t your bag, you’re probably even less […]