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COVID-19 Business Continuity – 4th September

I’m here with the COVID-19 continuity update for Australian businesses on 4th September.

I want to take this briefing to acknowledge each of you for the way you have supported your team members through this period.

There have been many reports of large corporate businesses treating their teams as expendable over these COVID-19 times.

To highlight what I mean:  Several large accounting firms instigated 20% pay cuts right back in April and some have made significant parts of their workforce redundant in more recent months. At the same time many of them were picking up new COVID related contracts from government departments. See:

Similarly, NAB announced redundancies of 1,200 people several weeks ago, around the same time as they reported a 10% increase in revenue for the June quarter.

My purpose is not to criticise these large businesses, but instead to acknowledge some of the sacrifices made by you as owners of small businesses.

Some of you have had to reduce your employees’ hours, but by much less than would be justified by the decline in your work. Others who have seen their businesses effectively shutdown have continued to support employees through JobKeeper, even at the same time as their employees’ entitlements increased. In several cases some of you have stepped in and made JobKeeper style payments to employees even though you don’t get any JobKeeper subsidy for their wages.

And in addition to the financial stability you have provided to your staff, many of you have invested significant time giving personal support to your employees.

You’ve been a listening ear for their worries about their personal finances, their struggle with homeschooling and their frustration with the government restrictions. You’ve done this even at a time when you have been suffering similar, and in many cases bigger, challenges.

Some of you have done this because you anticipate that this will bring rewards in the form of employee loyalty in the future. But many of you are simply kind and compassionate people who heeded the message that we all need to ‘share the pain’.

So, even if your deeds aren’t recognised by your team, and even if the loyalty you have shown your employees isn’t returned, I want you to know that the team of business coaches at Tenfold we see it, we acknowledge it, and we respect it. And I personally say to you, “Well done. You’re worthy of leading a business.”


Ashley Thomson B.Eng(Hons), Grad. Dip. Mgmt, MEI
Managing Director
Tenfold Business Coaching

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