Business coaching for pool builders

The cornerstone of success for pool builders is profitability. Whether you’re a specialist in bespoke concrete pools, space-saving plunge pools or deluxe fibreglass installs, your effort deserves to show up in your bank account.

Explore what’s possible when your technical pool building skills are multiplied by Tenfold’s business knowledge in marketing, operations, team management, systems and more.

If you believe your business could excel with the right advice, contact Tenfold.

Big picture strategies and coaching for pool builders

Know your numbers

If you’re not sure how much net profit you’re making on every build or install, there’s a risk you’re losing money.

Get advice to stop the leaks and improve your margins.

Get ahead of the pack

Stand out as a specialist in the highly competitive field of pool builders.

Secure a profitable niche, and choose the jobs you take.

Have an edge over the competition.

Be in control

A healthy pool building business is like a good pump: all the parts work to deliver the right flow of outcomes you want.

Control the gears that drive profit:
Sales | Cash Flow | Productivity

Bulletproof your business

Protect your pool building from the knocks.

Realistic planning and resource management to run a productive and predictable business.

Lead a high performing team

Attract and retain a reliable crew of labourers, pool plumbers, steel fixers and apprentices.

Create a collaborative team that can be relied on through thick and thin.

Freedom to Choose

Work ON your business, not in it.

Take your business to the next level, or just take time off without thinking about projects in the ground. Experience real financial freedom.

Pool builder business coaching backs your growth with:

Financial tools to track and improve performanceNext-level strategies for your big pictureBest practices for pricing, systems and cost controlManagement coaching for high-performing teams

Back your pool building business with smart strategies for bankable growth

Business Coaching Firm of the Year for growing Australian businesses

Awarded: 2022, 2021, 2020, 2019, 2018, 2017

Team group

Business coaching for pool installers and pool builders provides intel and accountability

Know what you need to know to drive your business results.


You wouldn’t guess about levels for an infinity edge, so don’t make guesses in your business.

As growth experts, our business coaches get the right intel to make informed decisions to improve your pool building business. And we’ll keep you accountable to get the results your business deserves.

Coaching supports your business with customised strategies for:

  • Consistent Profits: Maximise profit per job with the right pricing for materials, labour and subbies. Control your costs and improve your margins: the 1%-ers add up.
  • Best Practices for Productivity: Every install is different because no two sites are the same. Use best practices to develop standard operating procedures to deliver consistent results.
  • Increase Sales Conversion: Strategies to improve conversion across every stage of the sales funnel: marketing > leads > enquiries > quotes > sales > after care > word of mouth referrals. Reduce the time wasted on tyre kickers; win more of the jobs you want from quality clients.

Take the guesswork out of your business. When you know better, you do better.


Experts in job management tools

We make systems work for your business.

Unlike other business coaches, we don’t force you change your business management systems to suit us.

Tenfold business coaches are multidisciplinary and system-agile.

Really, that just means that we know how to use lots of different systems to get the best for your pool building business.

Coaching to lead teams of employees and subbies

Lead high performing crews of pool builder technicians and specialist subcontractor trades

Pool builder team management coaching
Pool builder team management coaching
mechanic workshop team leadership

Experienced pool builders know the importance of having the onsite trades work well together. The high value and complexity of pool builds means it’s critical to get every install right. Errors in the process – particularly mistakes that happen early on in a project – often can’t be seen until the damage bill has blown out. At that point fixes are at best inconvenient and at worst very expensive, sometimes ending up in legal battles.

That’s why business coaching focuses on building high performing teams of employees, subcontractors and suppliers. Some of the key areas we work on with you are:

  • Repeatable Training: Developing SOPs and banking the knowledge so your labourers can learn and revisit the training on an as-needs basis.
  • KPIs that Drive Efficiency: Track and improve key areas of profitability: timeframe to complete pool from site level to handover, billable hours unbillable hours, charge-out rates, profitability by project stage.
  • Supplier and Subcontractor Relationships: Lock in strong relationships with the skilled workers and suppliers that enable you to deliver quality builds from excavator operators, tipper drivers, sprayers, tilers and pool inspectors. Everyone counts.

Lead a high performing team that grows with your business. Explore what’s possible today.

Back your pool building business with a specialist coach

Customised pool builder business coaching to improve your marketing, operations, systems and pipeline of installs.

Running a busy pool building business can feel like being a ringmaster of a circus. As specialist tradie business coaches we know that pool building is different from the other sectors of the construction industry. You have many more moving parts than the average trade: every project is a complex mix of schedules, approvals, managing multiple suppliers of materials and specialist services. Having good relaible subbies that turn up on time and do a good job is a critical success factor. Add to that the complexity of site access for excavation and then crane access, and no two projects are the same.

We get it. It takes skill and experience to coordinate all the moving parts to get a pool built successfully. With serious costs and very little room for margin of error, you need to minimise mistakes and maximise margins. So you have to make sure that all the resources you’re putting in pay off.

Whether your leads come from above the line marketing (like social media, Google Ads, Facebook promotions, site signage) or you get most of your enquiries from word of mouth referrals from satisfied clients, a high converting sales funnel is essential.

And the competition over clients isn’t the only battle ground. Recruiting technicians and labourers requires the right mix of abilities. High skilled team members are needed for tasks like operating the excavator and leveling a fibreglass pool or an infinity edge, compared to lower skilled tasks like barrowing spoil that can be done by apprentices. When you do recruit your team, you then need to retain and develop them further.

Tenfold business coaches specialise in growth strategies for experienced pool builders.

We’ve been delivering business coaching services for over 20 years. As Australia’s most awarded coaching firm we know what it takes to get ahead of the competition. With a commitment to delivering positive ROI on coaching, our effort shows where it counts: in your bank account.

Take your pool building business to the next level
with Tenfold Business Coaching

Expert Advice | Smart Strategies | Real Results