COVID-19 Business Continuity – 19th March

Hi, it’s Ashley Thomson with the update for 19th March, In today’s blog: 1. COVID-19 in your business 2. A case of coronavirus: what it means 3. Government stimulus – more expected to come 1. COVID-19 in your business The current prediction is that 60% of Australians will be infected with COVID-19. That means the […]

COVID-19 Business Continuity – 18th March

Hello, I’m Ashley Thomson, Managing Director of Tenfold. I want to keep you up to date with what’s happening in the business environment and, along with our coaches, equip businesses to weather the storm. I’ll be creating regular updates of what we know that can help businesses. No hysteria or false optimism, just real insight […]

Coronavirus: Protecting the Health of Your Business, Team and Clients

When normality is replaced with uncertainty, it’s easy for panic and fear to set in. In times like these, leaders with courage, empathy and agility are needed. Your team and clients will look to you for stability and assurance so now’s the time to be the leader your business needs. There are many aspects the […]

Map to public relations for business
A roadmap for PR success: tools and tips to get you started

In our last blog on public relations for business owners, we explored how PR can power up your marketing strategy. In summary: PR is free (apart from the elbow grease) and it’ll build your authority and credibility more effectively than paid promotional activities. To get you to the start line, we also had you do […]

Public Relations PR for business owners
PR: There may be no such thing as bad press, but here’s our guide for how business owners can drum up the good stuff

Public relations. It’s a term that conjures up images of stressed-out people shouting into mobile devices, trying to keep some celebrity or politician’s misdemeanours out of the press by distracting the public with a photo-op of them hugging a puppy. Public relations (or PR) is so much more than reputational damage control. In fact, a […]

Customer retention strategies from a business coach
Baby come back! Encouraging repeat purchasing in your business

While customer acquisition is always an important strategy for business growth, you can’t beat customer retention as the most cost-effective way to raise revenue. Why? In my time as a business coach, I’ve observed that repeat customers: Spend more money with your business Are easier to convert Are cheaper to convert Do some of the […]

is personality testing a helpful business tool or gimmick
Personality tests: hocus pocus or useful business tool?

In my line of work, I am regularly asked for my opinion on personality testing. Are they accurate/useful/worth the investment? Should all staff (existing and potential) take one? Can they help business owners lead their team more effectively? As a business coach I can see the value of taking someone’s personality into account when putting […]

How your business can help Australian bushfire recovery

The effects of the recent bushfires have been devastating. Here are a few options for how you as a business owner can support those whose lives and businesses have been affected.   Donate. Donations are tax deductible so donate. See below for a list of options for donating funds and goods.   Donate profits. This […]

How to find the best coach for your business in Melbourne

Search LinkedIn for a business coach in Melbourne and you’ll come up with no less than 29,635 results. Great, right? You’re clearly spoilt for choice. Except, now you have two problems: There’s just no way you could possibly sift through all those profiles to find the right business coach for your specific needs While there […]

business coach tips for entering business awards
This one marketing hook can skyrocket your brand and increase your sales conversions

Trust sells. It’s as simple as that. When prospects are considering which business to buy from, the biggest risk they’re weighing up is, “What if I make the wrong decision?” Making a mistake can be costly – whether that cost is actual dollars or time wasted or a missed opportunity with a better option. Prospects […]