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Security of Payments Act for small business
Claim with confidence: resolving payment disputes under the Security of Payment Act

As a business coach I have seen one challenge come up more frequently than any other for our coaching clients working in the building and construction industry: dealing with payment disputes. Late or unpaid invoices cause more than just headaches for those running a business. Payment disputes have a significant negative impact on a business […]

Case studies for B2B marketing
7 steps for creating case studies that actually convert

The latest topic in our Business Marketing Essentials series is case studies. “Is your service/product/business worth my time and money?”   That’s the risk that stops people from buying from you. And case studies are like a virtual reality answer. Telling a story about a customer’s problem and the solutions you provided gives people a way […]

Google Ads for small business
Get more from your Google Ads

Many of our coaching clients have driven traffic to their website by implementing search engine optimisation (SEO) and content marketing strategies. But, there’s no way around it – SEO is a long-game strategy with no guarantees. What’s more, achieving (and maintaining) a first page ranking for a the most relevant (and therefore popular) keywords can […]

Tenfold coaching Google My Business
Google My Business: claiming and managing your most important digital storefront in 2019

We always advise our coaching clients that if there’s one thing they must understand about Google it is this: Google’s main focus (their ‘why’) is to help their users find exactly what they are searching for. In fact, they want to be so helpful to their users that no other search engine can compete. So […]

Instagram business marketing tool
The Tenfold guide to Instagram Business Marketing

Did you know that the human brain processes visual information 60,000 times faster than text? Here’s another number: 1 billion. That’s the number of people using Instagram each month. And they keep signing up in droves. With those two things in mind, there’s no question that increasing your business’ profile on a visual social media […]

email business marketing
4 ways to use the power of email marketing in your business

Ask any business owner about their morning routine and I can guarantee that one of the first things (if not the first thing) they do upon waking is pick up their smartphone… and check their email. In fact, according a survey by ExactTarget, 77% of customers prefer to receive permission-based marketing via email (that’s over […]

Linked In marketing for small business
LinkedIn: taking marketing from B2B to H2H (human to human)

LinkedIn. It’s the ‘middle child’ of the social media family – it doesn’t feel like it gets a lot of love and it hasn’t always been that sure about where it fits in to your marketing strategy. But this misunderstood business networking site presents an untapped opportunity for business owners – especially those operating within […]

small business marketing tools
Ultimate business marketing essentials: 7 high performing tools for marketing your business

It can be tempting as a business owner to pop marketing on your ‘to do’ list and just never get around to it. If it isn’t your ‘zone of genius’, then marketing can feel too hard, or too time consuming. Indeed, non-core business activities can often seem like they’re robbing you of time you could […]

business coaching: bridging the gap between learning and doing
Mind the gap: how business owners can bridge the divide between learning and doing

Do you have a qualification related to running your business? While plenty of business owners have certifications, qualifications and/or extensive experience in what their business offers (eg an apprenticeship in a trade), hardly any have any formal training in how to deliver it (eg a business degree). Business owners are do-ers… When they inevitably come […]