The age of the flywheel: putting the customer back at the centre of your growth strategy

Last week we reviewed how funnels work to move customers through your sales process. Why? First, because it’s always a good idea to take one last look in the rear-view mirror before driving off into the sunset on a new adventure. (Knowing where you are coming from helps you better understand where you are headed.) […]

Fire right in your small business
Funnels are so 2018… but what were they, again? And why is HubSpot now saying you need a flywheel instead?

It’s official: flywheels are the new funnels. HubSpot says. Don’t worry if you’re only understanding every other word of that statement – you’re not alone. Many marketers have been remarkably slow to fully embrace ‘funnel’ vision. It’s not surprising, therefore, that most business owners still view their content strategy purely as a way to improve SEO […]

S=Qr the formula for success
There’s a formula for success… but do you have what it takes?

We have something to share with you. It’s nothing, really. Only… THE FORMULA FOR SUCCESS (No need to adjust your screens – you read that right.) Physicist, Albert-László Barabási, has boiled this most elusive of goals down to a formula containing just three terms: S = Qr   Let’s unpack this – because that tiny formula […]

quoting for small business
Can I quote you on that? The Tenfold guide to quoting for your small business

Without a plan in place, quoting for a job can feel like playing ‘Marco Polo’. You have a price in mind. The customer has a price in mind. As the business owner, you are left stumbling around blindly searching for a number that keeps everyone happy. Your only measure for success in this scenario? Whether […]

succession planning for the next generation
Following in their footsteps: Stepping up to lead your family’s business

Last time we looked at succession planning within a family business from the founder’s perspective. But what about the next generation – the successors? Members of the ‘Leadership 2.0 Club’ know all too well that they’ve got some size 13 shoes to fill. It’s only with clear communication, proper planning, adequate preparation and continued support […]

succession planning
Beginning with the end in mind: succession planning for your family business

According to Family Business Australia (FBA), family businesses account for 70% of businesses in this country. This means that for 1.4 million business owners, the work they do is far more than ‘just a job’. A family business is often viewed as a legacy, not only in terms of financial security but also a venture […]

A virtual assistant could help you scale your small business
Help! I need somebody: how a virtual assistant could help you scale your business (and keep your sanity)

Remember those 1,971 working hours you had ‘in the bank’ at the start of 2019… Hands up if you’ve maximised every moment of your time and still calculate that you’ve signed up for more hours working in your business than you have available? (And NO, sleep is not optional!) It’s a good sign if your […]

Avoid the mistakes your business heroes made
6 wrong turns your business heroes made (so you don’t have to)

Even the most famous and successful of our business heroes bomb out sometimes. Sōichirō Honda went as far as to say that “success is 99% failure”. The wins of the following entrepreneurs are legendary. Luckily (for you) their mistakes were just as public. Our Tenfold coaches mentor small business owners to reverse engineer the failures […]

KonMari Your Business: how ‘less’ can serve your business more

Australia has gone mad for Marie Kondo. Thanks to a Netflix series and four books, this organising guru has achieved the ultimate in marketing milestones – her brand has become a verb. KonMari (Con-mah-ree), verb. To radically and systematically declutter and organise everything you own using the KonMari method. I was a bit sceptical, at […]

10 strategies to recession-proof your business

An Australian Recession: not a matter of if, but when (and how bad?)  The world’s financial experts have been banging the (dol)drums louder and louder, warning of a US recession by 2020. And Australian economists* predict that we could see that downturn here a little earlier. We’ve enjoyed almost 30 years of continuous growth in this […]