Tony Trent, Business Growth Expert

split pathway
Getting from A-B: How split testing can strengthen your small business marketing efforts

Do you know what kinds of offers your customers are likely to respond to? Can you pinpoint the optimal day/time to hit ‘send’ on your email campaigns? Have you identified your website’s “exit pages” (ie the last ones your visitors typically visit before they click away) and are working on a plan to improve engagement? […]

small business playlist
That’s my jam! The Tenfold Coaching Playlist

  “Music is the shorthand of emotion.” ― Leo Tolstoy Think of your favourite sports drama (Rocky), horror movie (Jaws), classic family flick (Jurassic Park) or even a tear-jerker romance (I know you secretly loved the Notebook – don’t try to deny it!). I would bet that when you think of those films, the soundtrack floats […]

cat with ego of a lion
Check yourself before you wreck yourself: 9 ways your ego could be holding your business back

I recently came by some interesting feedback from a fellow Tenfold coach’s client. He told us that the most valuable thing he had gotten out of his sessions so far was how his ego was holding his business back. I’ll admit it – I was a little taken aback. Quiet and mild-mannered, I certainly didn’t […]

Telling your brand story
Once upon a time… A small business owners’ guide to telling their brand story

Humans have always responded to storytelling. It creates a sense of belonging and connection to the past. For as long as anyone has been telling them, stories have helped us preserve our history, teach important lessons and inspire each other to strive for greater things. Consider the people you admire the most as a small […]

Time is money, saving time
9 Fool-proof Time Management Strategies for Small Business Owners

One of the first things I work on with my Tenfold coaching clients is time management. It isn’t something which always comes naturally to entrepreneurial types and, unfortunately, being the boss won’t magically imbue you with ‘boss’ organisational skills. Luckily, there are many tried and true methods for making the move from ‘busy’ to ‘productive’. […]

A New Hope: Small Business Guide To Millennial Workers

If your small business is like most in Australia, it is quite likely that you employ staff spanning at least a few generations currently active in the Australian workforce. Baby boomers, Gen X, Gen Y (also known as Millennials) and Gen Z are…

Winter is Coming: 7 Steps To Help Keep Your Employees (and Your Business) Healthy

I’m sure that just a few minutes ago it was February. Suddenly we’re halfway through April, and before we know it we’ll be in winter.

As the mercury falls, so can a business’ productivity. Last year, Australia was hit hard with a f…

Can’t buy me love: A small business owner’s guide to boosting positive online reviews

“Any business that has delighted customers has a salesforce out there. You don’t have to pay them, you don’t see them, but they’re talking to people all the time.”
– Warren Buffet

In my previous blog,

Saving Face(book): Zuckerberg teaches small businesses how NOT to deal with negative publicity

When the recent Cambridge Analytica scandal broke and Mark Zuckerberg started appearing in the same sentence as “major breach of trust”, the face behind Facebook (whose bread and butter is conversation) seemed to have developed a curious cas…