Tony Trent, Business Growth Expert

The Tenfold Business Coaching guide to tackling tough decisions

The average person makes around 35,000 conscious decisions daily. Cereal, or toast? Black shoes, or brown? Left, or right? Answer the phone, or let it go to voicemail… just thinking about all the sliding doors moments that happen in a single day may have you wishing you could just stay home and watch TV. (Netflix […]

The age of the flywheel: putting the customer back at the centre of your growth strategy

Last week we reviewed how funnels work to move customers through your sales process. Why? First, because it’s always a good idea to take one last look in the rear-view mirror before driving off into the sunset on a new adventure. (Knowing where you are coming from helps you better understand where you are headed.) […]

Funnels are so 2018… but what were they, again? And why is HubSpot now saying you need a flywheel instead?

It’s official: flywheels are the new funnels. HubSpot says. Don’t worry if you’re only understanding every other word of that statement – you’re not alone. Many marketers have been remarkably slow to fully embrace ‘funnel’ vision. It’s not surprising, therefore, that most business owners still view their content strategy purely as a way to improve SEO […]

Beginning with the end in mind: succession planning for your family business

According to Family Business Australia (FBA), family businesses account for 70% of businesses in this country. This means that for 1.4 million business owners, the work they do is far more than ‘just a job’. A family business is often viewed as a legacy, not only in terms of financial security but also a venture […]

Sorry, did you mean to say, ‘thank you’? Three reasons why gratitude is mightier than an apology

Very few of us seem to find the right balance when it comes to apologising. Occasionally I’m faced with a small business owner for whom summoning an apology is like coaxing the last bit of Heinz Big Red out of the sauce bottle (much to the detriment of their customer relationships). Far more common, however, […]

Getting from A-B: How split testing can strengthen your small business marketing efforts

Do you know what kinds of offers your customers are likely to respond to? Can you pinpoint the optimal day/time to hit ‘send’ on your email campaigns? Have you identified your website’s “exit pages” (ie the last ones your visitors typically visit before they click away) and are working on a plan to improve engagement? […]

That’s my jam! The Tenfold Coaching Playlist

  “Music is the shorthand of emotion.” ― Leo Tolstoy Think of your favourite sports drama (Rocky), horror movie (Jaws), classic family flick (Jurassic Park) or even a tear-jerker romance (I know you secretly loved the Notebook – don’t try to deny it!). I would bet that when you think of those films, the soundtrack floats […]

Check yourself before you wreck yourself: 9 ways your ego could be holding your business back

I recently came by some interesting feedback from a fellow Tenfold coach’s client. He told us that the most valuable thing he had gotten out of his sessions so far was how his ego was holding his business back. I’ll admit it – I was a little taken aback. Quiet and mild-mannered, I certainly didn’t […]

Once upon a time… A small business owners’ guide to telling their brand story

Humans have always responded to storytelling. It creates a sense of belonging and connection to the past. For as long as anyone has been telling them, stories have helped us preserve our history, teach important lessons and inspire each other to strive for greater things. Consider the people you admire the most as a small […]

9 Fool-proof Time Management Strategies for Small Business Owners

One of the first things I work on with my Tenfold coaching clients is time management. It isn’t something which always comes naturally to entrepreneurial types and, unfortunately, being the boss won’t magically imbue you with ‘boss’ organisational skills. Luckily, there are many tried and true methods for making the move from ‘busy’ to ‘productive’. […]