About the Author: Team Tenfold


Professional Journey

Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Seth Godin on people who benefit the most from coaching

Seth Godin is globally recognised as one of the best known marketing thought leaders. Seth has a long running blog in which he has published daily posts for over 10 years. In his blog, he has often written about the virtues of having a coach, and he recently wrote a post about business coaches in particular. In this recent post, he makes note of the emotional considerations and practical benefits of having a coach. As you can imagine, it struck a chord with the coaches and team at Tenfold. We're obviously biased towards using a coach. We know from experience ...

By |July 1, 2021|Categories: Leadership|Tags: |0 Comments

Thank you!

Yes, you! It’s because of you, our clients and referral partners, and the results we helped you achieve that Tenfold was recognised as Coaching Firm of the Year 2017 at the recent Business Excellence Forum and Awa...

By |February 24, 2017|Categories: Business News|Tags: |Comments Off on Thank you!

The One Hack for Public Speaking That Never Fails

For most, just the thought of public speaking can immediately lead to a bad headache, pools of sweat developing visually through their shirt and the desire to just go home and hide, and with the abundance of bad advice out there, it’s not ha...

By |September 26, 2016|Categories: Leadership|Tags: |Comments Off on The One Hack for Public Speaking That Never Fails
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