About the Author: Team Tenfold
Professional Journey
Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.
Accolades and Awards
Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.
Expertise Across Industries
With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.
Innovative Problem Solver
Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.
Published Author and Global Authority
Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.
Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:
Seth Godin on people who benefit the most from coaching
Seth Godin is globally recognised as one of the best known marketing thought leaders. Seth has a long running blog in which he has published daily posts for over 10 years. In his blog, he has often written about the virtues of having a coach, and he recently wrote a post about business coaches in particular. In this recent post, he makes note of the emotional considerations and practical benefits of having a coach. As you can imagine, it struck a chord with the coaches and team at Tenfold. We're obviously biased towards using a coach. We know from experience ...
Maximise the App-ortunities: The best 14 apps for Australian small business owners
Meeting clients at their workplace, working remotely, visiting your team onsite; there are so many advantages to not being stuck behind a desk. It’s no wonder that Australian small businesses are conducting more business on their mobile devi...
The secret to increasing sales in your small business (here’s a clue – it’s not ‘selling’!)
When I talk about selling with some of my business coaching clients, I can almost see their skin crawl. They do NOT want to sell. Nope, no way, nada. But the fact is that no successful business has achieved great results without selling. So ...
Thank you!
Yes, you! It’s because of you, our clients and referral partners, and the results we helped you achieve that Tenfold was recognised as Coaching Firm of the Year 2017 at the recent Business Excellence Forum and Awa...
Coaching Firm of the Year
Thanks to our clients and referral partners for helping us be awarded Coaching Firm of the Year 2017 at the Asia Pacific Business Excellence Awards.
Client Appreciation Dinner 2016
With over 80 in attendance, this year’s Client Appreciation Dinner for our business coaching clients, was a wonderful success! Highlights of the evening included speed networking, awards presentation for companies reaching 5 and 10 yea...
4 Need-To-Know Hints for Success in Sales
For some, the thought of customer service and sales can feel very daunting. Sometimes it comes from a fear of being judged or rejection and other times you may just not feel qualified. Throughout my two years at SEEK Learning, my e...
The One Hack for Public Speaking That Never Fails
For most, just the thought of public speaking can immediately lead to a bad headache, pools of sweat developing visually through their shirt and the desire to just go home and hide, and with the abundance of bad advice out there, it’s not ha...
BATMAN VS SUPERMAN: What’s The Superhero Factor in Your Business
With the upcoming blockbuster release of Batman Vs Superman, here at Tenfold Business Coaching we cannot be more thrilled to see two of our favourite superheroes go head to head. Since their inception by Bob Kane and Bill Fi...
Two Times Award Winner: And The Winner Is…
Suzzanne Laidlaw is a leading Perth business coach who is an honorary member of the Tenfold Team. The recent Business Excellence Forum gave our team a fantastic opportunity to spend more time with Suzzanne w...
