Martin Coyle, Experienced Business Coach

Case studies for B2B marketing
7 steps for creating case studies that actually convert

The latest topic in our Business Marketing Essentials series is case studies. “Is your service/product/business worth my time and money?”   That’s the risk that stops people from buying from you. And case studies are like a virtual reality answer. Telling a story about a customer’s problem and the solutions you provided gives people a way […]

email business marketing
4 ways to use the power of email marketing in your business

Ask any business owner about their morning routine and I can guarantee that one of the first things (if not the first thing) they do upon waking is pick up their smartphone… and check their email. In fact, according a survey by ExactTarget, 77% of customers prefer to receive permission-based marketing via email (that’s over […]

Negotiating is a business skill
Negotiation: the non-negotiable business skill

For many of us, the word ‘negotiation’ conjures up images of fat cats in pin-striped suits, smoking cigars and shaking hands on shady deals. No one wants to be that guy. Thing is, we negotiate our way through almost every day of our lives. Ever made dinner plans with friends? Convinced the kids to shut […]

S=Qr the formula for success
There’s a formula for success… but do you have what it takes?

We have something to share with you. It’s nothing, really. Only… THE FORMULA FOR SUCCESS (No need to adjust your screens – you read that right.) Physicist, Albert-László Barabási, has boiled this most elusive of goals down to a formula containing just three terms: S = Qr   Let’s unpack this – because that tiny formula […]

A virtual assistant could help you scale your small business
Help! I need somebody: how a virtual assistant could help you scale your business (and keep your sanity)

Remember those 1,971 working hours you had ‘in the bank’ at the start of 2019… Hands up if you’ve maximised every moment of your time and still calculate that you’ve signed up for more hours working in your business than you have available? (And NO, sleep is not optional!) It’s a good sign if your […]

a detail for your business
You’ve lost that loving feeling: how to fall back in love with your small business

I was once considering selling my Clubsport R8. It was still running beautifully, but it just wasn’t exciting me anymore. I am a “car guy”, so if my pride and joy isn’t making my heart beat a little faster when I open my garage door every morning, then it’s probably time to move it on. […]

It's easy being green
It’s easy being green: 10 ways to decrease your small business’ environmental impact (without lightening your wallet)

In the 12 years that have passed since Al Gore shocked the world with his famous climate change documentary, the issues of climate change and environmental impact have become more than just an “Inconvenient Truth”. It’s a complicated puzzle that will only be solved if every piece slots into place. Business has an important role […]

Boosting creativity - right brain
Increase your creativity tenfold: 10 ways to spark great ideas in your small business

It’s amazing how many of my business coaching clients believe that they “don’t have a creative bone in their body”. They consider themselves as ‘business-minded’ – logical and strategic. Of course, many small business owners possess those qualities, but they are often selling themselves short by not actively exploring their creative side. We tend to […]

Networking for business owners
Networking: It’s not just a game for suits

If you are a business owner who walks into a room feeling confident and makes 10 new connections easily before strutting out with a fan of business cards and a smartphone full of warm leads… then keep scrolling – I am probably not talking to you. If on the other hand you are like most […]

spot the disruption
Spotting the iceberg: three ways business owners can detect disruption early to avoid a collision

In the early hours of April 15th, 1912, the RMS Titanic hit an iceberg and sank to the bottom of the North Atlantic Ocean. It was a state of the art craft, “the unsinkable ship” and yet 1,522 lives were lost. While there were many factors contributing to this tragedy, none are so poignant as […]