Mace Rushgrove, Business Growth Expert

small business marketing tools
Business marketing essentials: 7 of the most effective marketing tools for your business

It can be tempting, as a small business owner, to pop marketing on your ‘to do’ list and just never get around to it. If it isn’t your ‘zone of genius’, then marketing can feel too hard, or too time consuming. Indeed, non-core business activities can often seem like they’re robbing you of time you […]

the decoy effect
Three blenders: how the ‘decoy effect’ increases sales

Last week my blender broke. Since green smoothies and protein shakes have become a big thing in my house, it’s become an appliance that gets a bit of a workout, so we had to replace it. Stat. As I stood at the register, ready to open my wallet, I realised that I had just been […]

To fire or not to fire?
8 sanity checks to get you ‘off the fence’ about employee dismissal

There’s one task that fills small business owners and managers with dread more than any other: firing staff. It’s the toughest of the tough conversations; a humiliating and upsetting experience for your employee and one that forces you squarely out of your comfort zone. No surprise, then, that many business owners ‘solve’ the issue by […]

managers who crack under pressure put their team at risk
Are you a leader who cracks under pressure? Your team’s success could be at risk

‘A leader is a dealer in hope’   That quote sounds like something straight out of a present-day leadership expert’s keynote speech, right? In fact, it was legendary French statesman and military leader, Napoleon Bonaparte who uttered those words over 200 years ago. As it turns out, he was spot on. Two centuries later, a […]

policies
Honestly, it’s the best policy: essential workplace policies for small businesses

Small business is a big player when it comes to employment in Australia; 95% of businesses in this country are classified as ‘small’ and some 4.8 million workers are employed by such an establishment. This all adds up to a lot of responsibility. Between workplace health and safety, bullying, technology usage and data security there […]

small business owners have 1971 hours to work in their business in 2019
7 hot tips to get more out of less time

There’s a number I want you to focus on for a moment. 1971. One thousand, nine-hundred and seventy-one… Assuming a 9-hour work day (as well as deducting public holidays, weekends, personal days etc) that’s how many hours you have available to invest in your small business this year. Just let that sink in for a […]

resilient team
When it hits the fan, what’s the plan? How to build resilience into your team and your business

In my last blog, I explored the topic of resilient leadership and put forward some ideas for how small business owners can develop this valuable skill within themselves. Now, let’s widen the focus and look at how you can build a more resilient team and work ‘bounce-back’ strategies into your business. Become a ‘supermodel’ As a […]

resilience
Have a cup of concrete: six qualities shared by resilient leaders

For small business owners, stress is a constant companion. Unlike a leader within a larger organisation, you get to enjoy an extra helping of responsibility. Knowing that the livelihood of both yourself and your employees depends on the success of your business is quite the heavy load. There will be times when this idea could […]

12 binge-worthy podcasts for small business owners

“When I’m drivin’ in my car, and the man come on the radio He’s tellin’ me more and more about some useless information Supposed to fire my imagination” – Rolling Stones, Satisfaction If you’ve been stuck in traffic on your daily commute or when moving between client sites lately, you may be experiencing the same […]

Dare to be different - disruption
Bridge or a bunker: How should small business deal with ‘disruption’?

Google, Amazon, Uber, Airbnb, Airtasker, Netflix… what do these brands all have in common? They are disruptors in their industry. As an avid consumer of their products and services, I love and admire the way they’ve changed the world by putting the customer experience at the centre of their operation. As a business coach I […]