Mace Rushgrove, Business Growth Expert

Customer retention strategies from a business coach
Baby come back! Encouraging repeat purchasing in your business

While customer acquisition is always an important strategy for business growth, you can’t beat customer retention as the most cost-effective way to raise revenue. Why? In my time as a business coach, I’ve observed that repeat customers: Spend more money with your business Are easier to convert Are cheaper to convert Do some of the […]

is personality testing a helpful business tool or gimmick
Personality tests: hocus pocus or useful business tool?

In my line of work, I am regularly asked for my opinion on personality testing. Are they accurate/useful/worth the investment? Should all staff (existing and potential) take one? Can they help business owners lead their team more effectively? As a business coach I can see the value of taking someone’s personality into account when putting […]

nine word email for business growth
The one marketing email you should start sending today

What’s your plan for dealing with leads who don’t convert immediately – or at least, say, within three months? As a business coach, the answer I often hear from business owners is, “I don’t need one – they’re probably tyre kickers, anyway.” And that may well be true. For a portion of them, anyway. You […]

personal branding for business owners
Making business personal: should you be the face of your business?

For marketers, 2019 may retrospectively become known as The Year of the Personal Brand. While it is not a new idea, attaching a brand to a person and making them the face of their business is a branding strategy that has gained some real traction over the past 12 months. As a business coach, I […]

attract new customers to grow your business
Attracting new customers is still the best way to grow your business

In my time as a business coach, I’ve observed (and weighed in on) many a debate around whether business owners should focus more on customer retention or customer acquisition as the best way to achieve business growth. Fact is, both of these marketing activities are extremely important. It’s not hard to understand that it is […]

writing a business blog
Blog writing 101: Essentials for planning and writing your first post

Confession time: even as an experienced business coach, I used to find blogging quite challenging. I spent way too many writing sessions having a ‘The Good, The Bad and The Ugly’ style stand-off with my enemies – the blinking cursor and the blank page. In some ways that’s a good thing – especially for my […]

The pros and cons of tenders – do you know the difference between a minefield and a goldmine?

As a business coach who works with B2B and trade-based businesses, I’m often asked, “Are tenders are a good way to win work?” It’s a good question, and as a mentor who has worked with hundreds of businesses, I can speak from experience when I say that the tender process has its upsides and downsides. […]

Industry organisations that make compliance easier for trade businesses
CoINVEST & Incolink: two key industry organisations that make running a compliant trade business much easier

Staying on top of employee obligations is a major concern for many of the business owners I mentor in my role as a business coach. There are, of course, the obvious things to cover off, like tax and superannuation, but certain industries have other specific compliance considerations to manage. Those working within the Victorian building […]

are you mentorable
Not a coincidence: 7 attributes the most successful business owners have in common

Find out what qualities you must bring to the table to get the most out of your business coaching experience.

branding for business
Branding is more than a logo: 5 steps for growing your business into a brand

How much is a logo? Any graphic designer worth their Mac will tell you that this is often the first question most business owners ask as they set out on their branding journey. But as a business coach, I mentor my clients that growing a business into a brand takes more than just a new […]