About the Author: Lee Dore


Professional Journey

Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Your new year to-don’t list: things to stop doing in your business for increased productivity in 2023

If you own a business, then I’m willing to bet that your to-do list is long enough that you could string it around your Christmas tree like tinsel. What’s more, just as you manage to cross something off, three more tasks join the queue for your ever-dividing attention. It’s a chief complaint for those I mentor as a business coach, so when Adam Grant – author, podcaster and TED talker (not to mention father of three young kids) – offered his solution, I was hooked. What was this magical pass off the to-do list merry-go-round? Wait for it… (drumroll please) ...

By |December 13, 2019|Categories: Time Management|Tags: |Comments Off on Your new year to-don’t list: things to stop doing in your business for increased productivity in 2023

Attracting new customers is still the best way to grow your business

In my time as a business coach, I’ve observed (and weighed in on) many a debate around whether business owners should focus more on customer retention or customer acquisition as the best way to achieve business growth. Fact is, both of these marketing activities are extremely important. It’s not hard to understand that it is just as vital to keep customers coming back to you as it is to bring new traffic in the door. However, as a business mentor, I do feel that the pendulum has swung too far in the wrong direction; many experts seem to focus most ...

By |December 6, 2019|Categories: Marketing|Tags: |0 Comments

Blog writing 101: Essentials for planning and writing your first post

Confession time: even as an experienced business coach, I used to find blogging quite challenging. I spent way too many writing sessions having a ‘The Good, The Bad and The Ugly’ style stand-off with my enemies - the blinking cursor and the blank page. In some ways that’s a good thing – especially for my coaching clients. Now, when I’m offering business advice about blogging, I’ve got a suite of hacks, tips and templates to save them time and effort (and from making the usual blogging blunders). Having made the case for starting a business blog, this second instalment of ...

By |November 29, 2019|Categories: Marketing|Tags: |0 Comments

Does your business really need a blog? Five hard-to-ignore benefits of content marketing

“Ugh.” That’s the actual noise many business owners make when I bring up blogging. And I get it. Committing to a content strategy can seem like a very unappealing task if you feel like you’ve already got enough items weighing down your to-do list. And if writing just isn’t your bag, you’re probably even less excited by the prospect. But as a business coach, I’ve got to bust through those objections, because I’ve seen the benefits of consistent blogging play out again and again for my clients. By regularly showing up online, this one relatively low-cost marketing activity can have ...

By |November 22, 2019|Categories: Marketing|Tags: |0 Comments

5 ways to maintain business momentum

Remember back at the start of the year when you had 1,971 hours to work on your business? What if I told you that there are just 47 days left of 2019 (actually, for that matter, of this decade)? It doesn’t sound like a lot. In fact, if it’s not a typically busy time of year for your industry, it’s tempting to see this period as the wind down to Christmas and the holiday season; no point starting anything new now, right? In my role as a business coach, I mentor business owners to reframe their view of this season ...

By |November 15, 2019|Categories: Operations|Tags: |0 Comments

The pros and cons of tenders – do you know the difference between a minefield and a goldmine?

As a business coach who works with B2B and trade-based businesses, I'm often asked, "Are tenders are a good way to win work?" It's a good question, and as a mentor who has worked with hundreds of businesses, I can speak from experience when I say that the tender process has its upsides and downsides. Yes, tenders can present some solid opportunities to work with larger organisations such as commercial construction companies and government departments. These are the goldmine tenders. However, if the tender is not the right fit for your business or if you aren't properly prepared for what's ...

By |November 8, 2019|Categories: Strategy|Tags: |0 Comments

What got you here won’t get you there: 7 strategies for taking your business to the next level

As a business coach, the thing I hear most from new clients is that they’ve hit a ceiling in their business and need some guidance on how to get to that elusive next level. That fact is, the skills, experience and knowledge you’ve gained throughout your life, education and initial business journey will only get you so far. At some point, the strategies that worked so well up until now will become less effective. You’ll need to build upon them in order to reach that little bit further. It’s an idea explored by Marshall Goldsmith in his best-selling book, aptly ...

By |October 25, 2019|Categories: Strategy|Tags: |0 Comments

Mental health first aid: why your business needs you to have it covered

Rob*, the owner and director of a facilities management business, was conducting what he thought was a run of the mill performance discussion when he discovered that there was something bigger going on behind team member, Tim’s* recent drop in performance. “I just didn’t see it coming. I didn’t know what to say when he told me he was struggling with depression that made it hard to get out of bed in the morning. He’d been trying to put a brave face on it all, but it was starting to get the better of him. I felt pretty helpless and ...

By |October 18, 2019|Categories: Team Management|Tags: |0 Comments

Branding is more than a logo: 5 steps for growing your business into a brand

How much is a logo? Any graphic designer worth their Mac will tell you that this is often the first question most business owners ask as they set out on their branding journey. But as a business coach, I mentor my clients that growing a business into a brand takes more than just a new logo or website. It’s about having a clear understanding of everything your business stands for, who you want to serve and what signposts to set out in order to lead those people towards your business. Thinking about branding this way makes it easier to see ...

By |October 4, 2019|Categories: Marketing|Tags: |0 Comments
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