About the Author: Carlo D'Andrea


Professional Journey

Ashley’s journey into business coaching began with a prestigious consulting company, where he honed his skills by optimising corporate giants like Coles Group, Myer, ANZ Bank, Telstra, and Zurich Insurance. This hands-on experience gave him invaluable insights into the intricacies of great businesses and the pitfalls of poor performers.

Accolades and Awards

Ashley’s exceptional coaching prowess has earned him a place in the prestigious Coaching Hall of Fame (2019). Additionally, his achievements have been acknowledged through multiple awards, solidifying his reputation as a world-class business coach. He leads a team of award-winning business coaches at Tenfold, setting the gold standard in the industry.

Expertise Across Industries

With diverse experience spanning FMCG, manufacturing, wholesale, distribution, construction, trades, retail, and professional services, Ashley has successfully coached businesses across various sectors. His expertise lies in coaching mature businesses with revenues ranging from $5M to $50M, guiding them through complex financial structures, marketing strategies, operational improvements, and leadership development.

Innovative Problem Solver

Ashley’s background as a convergence task force manager and project manager at leading organisations like Show Ads and NewsCorp – PMP Print equipped him with the skills to streamline complex business functions. His ability to sift through data, identify key business drivers, and provide agile financial models enables businesses to thrive in competitive markets.

Published Author and Global Authority

Ashley’s influence extends far beyond his coaching practice. He co-authored “The Quiet Sales Genius,” a definitive guide to effective sales strategies. He has been featured in prominent publications, podcasts, and conferences, cementing his status as a thought leader in the coaching community.

Ashley’s influence reaches across the globe, with features and accolades from esteemed platforms such as:

Google’s core algorithm updates and how they affect your business website ranking

In 2002, business directories in Australia such as the Yellow Pages turned over about $800M. That was a massive chunk of Telstra’s bottom line at the time and about 10% of an estimated $8.9b Australian ad market. They even inspired a crude form of search optimisation: start your business name with an A or even AAA and you were more likely to appear up top of your preferred category. 20 years later, internet search has eaten those directories for breakfast. Google now handles an estimated 2 trillion searches per year. Google regularly releases updates to its algorithm to help searchers ...

By |July 11, 2021|Categories: Marketing|Tags: |0 Comments

Business pricing strategies to win the work you want

Let's be honest, the primary objective of sales is to make money for your business. But sales without smart pricing is risky at best, and costly at worst. In my time coaching businesses in industries from wholesale, manufacturing and trades to professional services, I've seen it all. As I learned early on in my career, ‘anyone can sell a dollar for fifty cents’. This truth has stuck with me ever since. Creating the right price for your product or service is about so much more than making money. Taking the time to get your pricing right is a powerful yet ...

By |June 21, 2021|Categories: Sales|Tags: |0 Comments

5 ways Strategic Account Management Can Grow Your Business (and how to do it)

For most businesses, the old ‘Pareto Principal’ adage rings true: 80% of your sales will come from 20% of your clients. It also makes sense then to treat the more valuable clients with greater care. Yet far too often, businesses do not have a dedicated process to nurture those key business relationships. As a business coach, I know the reasons why many businesses don’t have processes for strategic account management. In many cases, it’s because the business has grown organically from word-of-mouth referrals. Because the business has a good reputation for doing good work, the owner will often feel that ...

By |June 3, 2020|Categories: Sales|Tags: |0 Comments

11 strategies to keep the RIGHT clients

It’s the worst kept secret in the fitness industry: most people only stay with their personal trainer for six weeks. And 80% of people who join a gym in January will quit within five months once New Years resolutions have faded. This is an extreme example. But without a client retention strategy, businesses often get stuck in the endless cycle needing to find new clients and never establishing a strong base of existing clients. While there's a certain thrill in hunting for and acquiring new customers, keeping your existing customers will continually result in a greater return on investment. In ...

By |September 23, 2019|Categories: Strategy|Tags: |0 Comments
Go to Top