Carlo D'Andrea

Google’s core algorithm updates and how they affect your business website ranking

In 2002, business directories in Australia such as the Yellow Pages turned over about $800M. That was a massive chunk of Telstra’s bottom line at the time and about 10% of an estimated $8.9b Australian ad market. They even inspired a crude form of search optimisation: start your business name with an A or even […]

Business pricing strategies to win the work you want

Let’s be honest, the primary objective of sales is to make money for your business. But sales without smart pricing is risky at best, and costly at worst. In my time coaching businesses in industries from wholesale, manufacturing and trades to professional services, I’ve seen it all. As I learned early on in my career, […]

5 ways Strategic Account Management Can Grow Your Business (and how to do it)

For most businesses, the old ‘Pareto Principal’ adage rings true: 80% of your sales will come from 20% of your clients. It also makes sense then to treat the more valuable clients with greater care. Yet far too often, businesses do not have a dedicated process to nurture those key business relationships. As a business […]

11 strategies to keep the RIGHT clients

It’s the worst kept secret in the fitness industry: most people only stay with their personal trainer for six weeks. And 80% of people who join a gym in January will quit within five months once New Years resolutions have faded. This is an extreme example. But without a client retention strategy, businesses often get […]